Poster Design

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A few questions to ask yourself before you begin to design your poster:
What is the purpose of the poster? (In this case, it is to INFORM)
Who is your audience? Tailor your text and design to them.
What is the main message?
What is your desired outcome?

Key concepts to remember:

Hierarchy: What’s the most important piece of information? What’s next?
Organize! Use type size and images to convey hierarchy,
Attention: How are you going to grab someone’s attention with your poster?
Shock? A lot of white space? An amazing photograph? A compelling title?
Simplicity*: Be judicious in your use of text. Use the poster to pique interest and
lead to other sources, and use graphics and images to tell your story.
Balance: Use a grid system when setting up your poster to help keep it balanced.
Color: Go easy with it, and remember your hierarchy. Start your design using
black and white, then choose 2 or 3 colors to help convey your message.

Resources:
http://libraryguides.marlboro.edu/posters
The Library has a nice collection of design books -- check them out.
Edward Tufte books are amazing: www.edwardtufte.com and the library
elbowroomdesign.com/musings/610/how-to-design-a-good-poster
designreviver.com/inspiration/30-inspiring-poster-designs
informationisbeautiful.net
www.visualizing.org
google “information poster design” or “poster design advice”

How-to:
Use PowerPoint, Indesign, Quark, Photoshop, Illustrator or Cut/Paste/Scan
Have someone else proofread for typos, errors, suggestions.
Lotus Graphics in Brattleboro can print 36 x 30" laminated posters. They require
a hi-res pdf (at least 300 dpi at 18 x 15").

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