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Table Of Contents

1 INTRODUCTION
1.1 BACKGROUND AND RESEARCH CONTEXT
1.2 RELEVANCE AND RESEARCH GOALS
1.3 METHODOLOGY
1.4 CONTRIBUTIONS OF THIS DISSERTATION
1.5 STRUCTURE OF THIS THESIS
1.6 ACKNOWLEDGEMENTS
2 ORIGIN, DEFINITION, PLACE AND ROLE OF BUSINESS MODELS IN THE FIRM
2.1 TECHNOLOGY, E-BUSINESS, COMPLEXITY AND UNCERTAINTY
2.2 WHAT ACTUALLY IS A BUSINESS MODEL
2.3 THE BUSINESS MODEL'S PLACE IN THE COMPANY
2.4 USE OF BUSINESS MODELS
2.5 BUSINESS MODEL ONTOLOGY AND BUSINESS MODEL TOOLS
3 KNOWLEDGE OF THE PROBLEM DOMAIN
3.1 BUSINESS MODEL LITERATURE
3.2 ONTOLOGIES
4 THE BUSINESS MODEL ONTOLOGY
4.1 INTRODUCING THE ONTOLOGY
4.3 CUSTOMER INTERFACE
4.5 FINANCIAL ASPECTS
5 CASE STUDY: MJF
6 APPLICATION PROTOTYPES: BM2
6.1 FROM THE ONTOLOGY TO A FORMAL MARKUP LANGUAGE
6.2 THE BUSINESS MODEL MODELING LANGUAGE BM2
6.3 TRANSFORMING XML DOCUMENTS
6.4 VISUALIZING A CHANNEL STRATEGY WITH SCALABLE VECTOR GRAPHICS SVG
6.5 GENERATING A REPORT IN PDF
6.6 CONCLUDING: WHY USE BM2
7 EVALUATION
7.1 LITERATURE REVIEW
7.2 INTERVIEWS ON BUSINESS MODELS
7.3 BUSINESS MODEL CASE STUDIES
7.4 TESTING ONTOLOGIES – WHAT’S NEXT
8 ONTOLOGY APPLICATIONS AND FUTURE RESEARCH
8.1 ALIGNMENT
8.2 BUSINESS MODEL COMPARISON
9 CONCLUSION
10 BIBLIOGRAPHY
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Osterwalder PhD BM Ontology

Osterwalder PhD BM Ontology

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Published by Aashay Sumbre

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Published by: Aashay Sumbre on Nov 02, 2010
Copyright:Attribution Non-commercial

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11/05/2011

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