ortfolio Analysis of the Tata Group:
The BCG Growth Share matrix uses the dimensions of relative market share and the marketgrowth rate to establish a 2*2 matrix containing 4 main quadrants ³ Stars (high marketgrowth, high market share), Cash Cows (low market growth, high market share), Questionmarks (high market growth, low market share) and Dogs (low market growth, low marketshare). The ideal strategy is to hold on to the Stars and the Cash Cows, divest the Dogs andtake a call on the Question Marks (hold/divest).
Analysis of the Tata Group using the BCG Matrix
We have conducted a detailed analysis (using the BCG Matrix) of the portfolio of companiesin the Tata Group. This involved analyzing the sectors in which the Tata group operates as
Tata steelTata motor Tata power Indian hotelsTitan
Tata communicationsVoltasTata teleservicesTata AIG
Tata teaTata chemicalsTCS