TOPIC: To study the environmental & economic trendsprevailing in Andhra Pradesh & prepare a business plan to open aretail store in that state.SUBMITTED TO: SUBMITTED BY:MS. ANJU SAINI AMIT KUMAR BBA-MBA (INTG)ROLL NO: RR1709B34REG. NO: 3020070044
ABOUT THE STATE(ANDHRA PRADESH)
Andhra Pradesh is a state situated on the south-eastern coast of India. It is India’s fourthlargest state by area and fifth largest by population. Its capital & largest city isHYDERABAD. The state has second longest coastline (972 km) among all the states in India.Andhra Pradesh is historically called the
“Rice Bowl of India”.
More than 77% of its crop isrice; Andhra Pradesh produced 17,796,000 tonnes of rice in 2006. Two major rivers, “theGodavari” and “the Krishna” run across the state.Geographically, Andhra Pradesh is composed of most of the eastern half of the Deccan plateau and the plains to the east of the Eastern Ghats. It is the 4th largest state in India. Thenorthern part of the plateau is generally considered as the Telangana region and the southern part is known as Rayalaseema. The climate of Andhra Pradesh varies considerably, dependingon the geographical region. The major role in determining the climate of the state is played bymonsoons. Summers last from March to June. In the coastal plain the summer temperaturesare generally higher than the rest of the state, with temperature ranging between 20°C and41°C.Agriculturehas been the chief source of income for the state's economy. Four important riversof India; “theGodavari”,”TheKrishna”, “thePenna” and “TheThungabhadra” flow throughthe state, providing irrigation.Rice,sugarcane,cotton,mirchi(chilli pepper),mangoandtobaccoare the local crops. Recently, crops used for vegetable oilproduction such assunflower andpeanutshave gained favour. There are many multi-state irrigation projects indevelopment, includingGodavari River Basin Irrigation Projectsand Nagarjuna Sagar Dam,the world's highest masonry dam.The state has also started to focus on the fields of information technologyand biotechnology.In 2004–2005, Andhra Pradesh was at the fifth position in the list of top IT exporting states of India. The IT exports from the State were Rs.82,700 million in 2004–2005 ($1.8 billion). TheIT sector is expanding at a rate of 52.3% every year. The IT exports reached Rs.190,000million ($4.5 billion) in 2006–2007, contributed to 14 per cent of total IT exports of the nationand ranked fourth in India.