“With this book, Jim Benson and Paul Karasik share their expertiseon a number of important skills—such as developing client andprofessional relationships; ascertaining and serving client needs;and formulating, implementing, and adjusting multifaceted plans—in a clear, articulate, and practical way.
22 Keys to Sales Success
provides the next generation of producers and leaders the toolsthey need to be successful in this ever-changing industry
Executive Vice President, Association for Advanced Life Underwriting
“Benson and Karasik are prophets when it comes to increasingyour proﬁts.
will unlock hundreds of doors, leading you tothousands of people who can make you millions of dollars.
Superb!A must read for people who must succeed!”
Thinker & CEO, BrightHouse, LLC
Much more than a sales ‘how-to,’
can help unlock yourpotential for success
. A commonsense approach to increasingyour business.”
Financial services adviserMajor wirehouse, Princeton, New Jersey