From Publisher to Platform: 14 waysto get benefits from social mediaMike BrackenTechnology Director – Development
Thanks Mark, and thank you to all of you who have taken time to be here today. Let me show you a little about who we are and what we do….
Founded in 18212nd largest English language onlinereadershipPublishes the Guardian and the Observer –and the Guardian.co.uk, & GuardianProfessional, in the education, media andpublic sectors
We are a small company, just 1600 people, with a huge brand. We have been publishing newspapers for over 200 years, and yet in the last 3 years our use of social mediais transforming both what we do and how we do it. Guardian.co.uk is a long time leader in the use of electronic and social media solutions. Let me show you a little aboutwho we are and what we do….
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Technology and the social relationships with a user in this country helped us to uncover the truth behind the death at a G20 rally in London. Our investment in social mediaand technology allowed us to analyse and bring to life the largest information leak of modern times. Our reporting and films behind the scenes with US servicemen andwomen in Afghanistan has won awards. And our many brands and new products, from iPhone apps to Eyewitness, have social media at their core
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From Publisher to Platform: 14 ways to get benefits from social media
Mike Bracken's presentation to the Gartner 2010 Symposium: How the Guardian is building a strong digital business through the power of social media.
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