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Publicizing ISO9001-2000 or ISO14001-2004

Publicizing ISO9001-2000 or ISO14001-2004

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Published by joshua_sx1
Guidelines on Publicizing your ISO9001:2000 or ISO14001:2004 Certifications
Guidelines on Publicizing your ISO9001:2000 or ISO14001:2004 Certifications

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Published by: joshua_sx1 on Jul 24, 2008
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Publicizing yourISO 9001:2000 orISO14001:2004certification
ISO (International Organizationfor Standardization) is the sourceof the ISO 9000 and ISO 14000families of quality and environmentalmanagement standards and some15 000 International Standards forbusiness, government and society.ISO is a network of national standardsinstitutes from 146 countries workingin partnership with internationalorganizations, governments,industry, business and consumerrepresentatives.
ISO Central Secretariat
Case postale 56CH-1211 Genève 20SwitzerlandTel. + 41 22 749 01 11Fax + 41 22 733 34 30E-mail central@iso.orgWeb www.iso.orgISBN 92-67-10400-4© ISO, 2005Printed in Switzerland2005-02/2000
What if my organization implements these guidelines
By using ISO’s guidelines, you will avoid the pitfalls of false,misleading or confusing statements in your communications about ISO 9001:2000 or ISO 14001:2004 certification and thus avoid harming the credibility of your organization. If you follow the guidelines, you will be demonstrating the same rigour in your communications about certification as you have done in implementing your ISO 9001:2000 quality management system or ISO 14001:2004 environmental management system.
What is the purposeof this document ?
 Proud of your organization achiev-ing ISO 9001:2000 or ISO 14001:2004certification, you now want to com-municate this success to the marketplace. The following guidelines fromISO will help you to apply good prac-tice in publicizing, communicatingand promoting your certification tostakeholders, including staff, custom-ers and business partners, and to thegeneral public.These guidelines will prove usefulin preparing promotional and com-munication material such as pressreleases, advertisements, marketingbrochures, videos, staff announce-ments, logos, slogans and catch linesfor diverse media ranging from printand broadcasting, to Internet andmulti-media applications, to productlabels, signs, banners, vehicle fleetsand so on.
How do I use it
You have three options depending on yourtime, level of interest, or depth of your need tounderstand :
Read only the In brief ” section. It will tell youwhat to do, what not to do and gives someconcise advice. It does not give explanations.
After reading In brief ”, read the italic bulletpoint sections beginning with the wordRemember ! ”. These give a minimum ofexplanation.
Read the whole document if you wantto understand the reasoning behind theguidelines, or need to explain them tosomeone else.
Who will find it useful
The guidelines address the needs of a wide rangeof potential users :top management ;quality and environmental managers ;public relations, marketing and advertisingdepartments – both in-house and externalagencies supplying these services ;graphic designers ;publishers and journalists ;accreditation and certification bodies, andmanagement system consultants (who areencouraged to communicate these guidelinesto their clients) ;customers of certified organizations ;consumer associations who wish to monitor bestpractice by certified organizations ;informed members of the public.
Publicizing yourISO 9001:2000 orISO 14001:2004 certification

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