What if my organization implements these guidelines ?
By using ISO’s guidelines, you will avoid the pitfalls of false,misleading or confusing statements in your communications about ISO 9001:2000 or ISO 14001:2004 certification and thus avoid harming the credibility of your organization. If you follow the guidelines, you will be demonstrating the same rigour in your communications about certification as you have done in implementing your ISO 9001:2000 quality management system or ISO 14001:2004 environmental management system.
What is the purposeof this document ?
Proud of your organization achiev-ing ISO 9001:2000 or ISO 14001:2004certiﬁcation, you now want to com-municate this success to the marketplace. The following guidelines fromISO will help you to apply good prac-tice in publicizing, communicatingand promoting your certiﬁcation tostakeholders, including staff, custom-ers and business partners, and to thegeneral public.These guidelines will prove usefulin preparing promotional and com-munication material such as pressreleases, advertisements, marketingbrochures, videos, staff announce-ments, logos, slogans and catch linesfor diverse media ranging from printand broadcasting, to Internet andmulti-media applications, to productlabels, signs, banners, vehicle ﬂeetsand so on.
How do I use it ?
You have three options depending on yourtime, level of interest, or depth of your need tounderstand :
Read only the “ In brief ” section. It will tell youwhat to do, what not to do and gives someconcise advice. It does not give explanations.
After reading “ In brief ”, read the italic bulletpoint sections beginning with the word“ Remember ! ”. These give a minimum ofexplanation.
Read the whole document if you wantto understand the reasoning behind theguidelines, or need to explain them tosomeone else.
Who will ﬁnd it useful ?
The guidelines address the needs of a wide rangeof potential users :top management ;quality and environmental managers ;public relations, marketing and advertisingdepartments – both in-house and externalagencies supplying these services ;graphic designers ;publishers and journalists ;accreditation and certiﬁcation bodies, andmanagement system consultants (who areencouraged to communicate these guidelinesto their clients) ;customers of certiﬁed organizations ;consumer associations who wish to monitor bestpractice by certiﬁed organizations ;informed members of the public.
Publicizing yourISO 9001:2000 orISO 14001:2004 certification