Prudential Fox & Roach

Buyer Services Presentation

A look into the program

and the benefits

Prepared by… Chuck Yeager

Prudential Fox & Roach * Malvern
 My guarantee to you...

I will bring to bear my company’s market leadership on your behalf.

❒ With more than 50 offices and 4,000 agents in three states, with 120 years in this market, nobody has deeper roots and more highly
tuned antennae to help you.

❒ I have access to virtually every property for sale in this market, including: all properties listed by Prudential and all other brokers and
builders, many properties offered “For Sale by Owner,” and many properties not on the open market yet.

I will negotiate from a position of strength.

❒ In real estate, knowledge is power. When we find the home that’s right for you, I will develop a written market analysis of comparable
homes to guide you in developing a buying strategy, including: price, terms, inspections, possession date and personal property.

❒ The strength in negotiation comes from having options. I will make sure you know all of the options available to you.

I will help you navigate the mortgage and settlement processes.

❒ Under my company’s roof is the Trident Group of

Companies with all of the post-ratified-contract services you could ever need.

❒ All the resources you need to secure your mortgage financing, streamline your settlement and insure your investment are right here,
right now.

To sum up, I will help you find your perfect home.

–––––––––––––––––––––––––––––– Your Value Creation Specialist

 Thank You.

October 5, 2010

Dear :

Thank you very much for giving me the opportunity to present the enclosed
proposal for real estate services. I appreciate the time you spent with me
outlining the criteria for your new home.

You will receive competent and professional service when you select me
and Prudential Fox and Roach REALTORS to assist you in your search for
a new home. We have assisted many families in this area in their search
for their ideal home. I hope you will select me as your agent in this very
important transaction.

This proposal includes information on me and Prudential Fox and Roach

REALTORS that will confirm my qualifications.

Very truly yours,

Chuck Yeager, Associate Broker

Agent, REALTOR®
 What I Will Do For You

Think of me as your
single source of information.

I have access to virtually every property for sale in this market.

I will show you the homes that best match your requirements, including:

• All homes marketed by Prudential Real Estate members

• All properties listed by other brokers through the Multiple Listing Service (MLS)
• Properties not necessarily on the open market yet
• Even many properties offered “For Sale By Owner”

To save time and to not duplicate efforts, call me for additional information
on any property you see, whether or not they
are being offered by a Prudential Real Estate sales professional.
I can obtain important facts about homes you see:

• Advertised in newspapers or buyers’ guides

• On the Internet
• Open houses
• Displaying “For Sale” signs
 My Company is the Region’s dominant
real estate company.

SALES TERRITORY BY STATE AND COUNTY

DELAWARE
New Castle
MARYLAND
Cecil
NEW JERSEY
Atlantic, Burlington, Camden, Cape May, Cumberland, Gloucester,
Hunterdon, Mercer, Middlesex, Monmouth, Ocean, Salem, Somerset
PENNSYLVANIA
Bucks, Chester, Delaware, Montgomery, Philadelphia
PRUDENTIAL PATT, WHITE REAL ESTATE
Lehigh, Northampton
* A Prudential Fox & Roach, REALTORS® Partnership
 With Prudential Real Estate, you get
the prodigious power of a global brand.

Why Prudential Real Estate can do more to meet your homeselling and buying needs.

Reputation
Prudential*, with a history of 125 years in financial services, offers a broad range of financial products and services in the U.S. and
abroad. Prudential’s distinctive Rock of Gibraltar logo and the Prudential name are among the most enduring brands in U.S.
corporate history. The company’s long history is a testament to the quality of service it has provided its customers.
Commitment to Customer Service
The needs of home sellers and buyers come first. Because the Prudential Real Estate Network is affiliated with the Prudential
family of companies, Prudential Real Estate Network members can connect customers through- out the United States with
Prudential professionals who can assist with a lifetime of financial services, ranging from insurance to securities to retirement
planning.
Advanced Technology
Prudential Real Estate has pioneered the most advanced tools in the industry to create solutions to our customers’ homeselling
and buying needs. A world-class web site, www.prudential.com, is designed with easy-to-use features that enhance the
homeselling and buying experience.
Network Strength
The Prudential Real Estate Network is one of the largest real estate brokerage franchise networks in North America, with more
than 1,700 member offices. Its network of 50,000 sales associates can satisfy your home-
selling and buying needs virtually anywhere in the United States and Canada.
High Standards
Not every company is invited to join the Prudential Real Estate Network. It is a highly selective
process, and only those companies that measure up to their demanding criteria may become
members of the Network.
 Our major relocation efforts can be a
major benefit for you.
Every day, from every corner of the globe, key executives are relocating in and out of this
economically and culturally robust region. Prudential Fox & Roach’s Relocation staff reaches them
before they make their move. No Realtor does a better job at connecting with the relocation market
than Prudential Fox & Roach. The benefit? We often know about homes about to go on the market
well before they actually do. That means you will, too. A list of our relocation clients includes:

AET, Adolor, American Red Cross, AmeriSource, Bergen, Amertek, Astra Zeneca, Astro Power, Atofina Chemicals,
BTGBankers Trust – DE, Boeing, Booz, Allen, Hamilton, British Energy, Burlington Coat, Campbell Soup, CGU, CIBA,
Specialty Chemicals,, Catholic Health East Certainteed/St. Gobain, Chase Manhattan of DE, Children’s Hospital of
Philadelphia, Chubb Insurance, Cigna Companies, Commerce Bank CSX Transportation, Data Systems Analysts, Inc,.
David’s Bridal, Decision One, delage, landen, Delaware Investment Advisory, E.I. Dupont Ernst & Young, FMC, Franklin
Mint, E Capital, Glaxo Smith Kline, Home Depot, ING Bank, ISI, Independence Blue Cross/Blue Shield, Inter Digital
Communications, JP Morgan, Johnson & Johnson, Kendall Confab, L-3 Corporation, Lippincott, Williams & Wilkins,
Lockheed Martin, Longshore Simmons, Lowes, Marriott Corporation, MBNA, McDonald’s Corporation, Merck, Merrill
Lynch, Mobil Oil, Morgan Stanley Dean Witter, Motorola, Nabisco, Neose Technology, Nycomed, Okidata, PNC, PSE&G,
Pegasus Communications, Penn Engineering, Penn Mutual Insurance, Philadelphia Inquirer, Philadelphia Newspapers,
Pin Point Inc,. Rodel, Inc., Rowan University, SCT, Sanofi,
Shire Pharmaceutical Schlumberger Sarnoff, Suburu of America, Synthes,
Temple University ,Teva Pharmaceutical. The Bank of New York, –
DE The Wharton School of Business, Thomas Jefferson University, Tyco,
Healthcare Unisy, University of Pennsylvania, Valero Refinery,
Vanguard, Vertical Net, Visteron, Williams Scotsman, Inc., W L Gore,
World Gate Communications
 There’s never been a more buyer- friendly
web site than prufoxroach.com.

There’s never been a more buyer- And there’s never been a better
search-and-save tool than our exclusive
friendly web site
Home Pilot.

With recent upgrades and added features, this is the
region’s most powerful magnet for homebuyers. The
site is one of the communication tools I’ll use to send
you real-time updates, and late-breaking listing news.
I’ll set you up with your personal Home Pilot account. That
will allow me to send you overnight listings, bulletins and
Open House alerts. You’ll be able to save
your Home Pilot home searches, you’ll be able to rank-order
them, and email them to your family or loved ones anywhere
anytime.

•Open House listings, often the newest and hottest listings, are right on the Home Page.
And it’s easy to find the ones nearest you.

•Every Prudential Fox & Roach listing gets a Slide Show, with images that put your
property’s interiors and exteriors in their best light. Our site also has virtually every listing
in the Region, not just our listings.

•Exclusive Home Pilot lets buyers save searches and sign up for Instant Updates

•You can start your map-driven searches right on the Home Page!
 Two great ways we help you get to your home
searches faster and with more data:

1) Home Tour Planner. 2) Homes Sold Recently.

Talk about the ultimate Road Trip!
The Home Tour Planner lets you enter
listing numbers (up
to five) and we’ll generate a well-thought-
out map and full
set of directions such as the one below...
Let’s say you’re searching a particular
neighborhood and a particular price range.
Now you can get a print out of what’s sold
there and when.
This is a great source of
comparative data!
 Never has so much home buying
data been available to so many home buyers.

The way we see it, when it comes to

giving you more data and visuals, more
is more.

In addition to “vital statistics,” you’ll see:

• a slide show featuring multiple full-color

photographs
• map and directions to your home searches
• neighborhood and school information
• enhanced financing data, including a mortgage
calculator based on listing prices
• you can print a flyer, schedule a showing while
you’re still online, even get a mortgage pre-
approval!
 Your needs come first.
Finding and buying the right home is a highly personalized process, and it all begins by identifying your needs.

As you think about finding a home, the following

worksheets can help me clarify your needs. These
worksheets explore areas such as:

• The values, interests and priorities you want this move

to support.

• The features you are looking for in a home.

• How a neighborhood can best match your needs and

lifestyle.

• How the homefinding process will need to be tailored

to fit your plans.

• The support you expect to receive from me.

Home Finders’ Profile
 Looking ahead to the
homefinding process.
The following will help identify how finding and buying a home can be an enjoyable experience for you.

1. How far along are you in the homefinding process (just thinking about
the possibility of buying a home, or definitely committed to making a
move)? How long have you been looking for a home?

2. Why are you contemplating the purchase of a home at this time?

3. What is your time frame? Is there a definite time by which you must
be settled in your new home?

4. Who will be included in the homefinding and buying decisions?

5. Have you ever purchased a home before? If so, how many, and how
recently?

6. Thinking of previous homefinding experiences, what were the most

positive features of those experiences? If you have never bought a
home before, what are you looking forward to most in the experience?

7. Were there any unpleasant features of your previous homefinding

experiences that you hope to avoid this time? If you are buying your first
home, are there any problems or concerns you are worried about?

8. How do you plan to handle the financing of your new home? Are you
aware of your financing options?

9. What are your expectations of me as your real estate professional?

What specific services
and support do you expect?
 What’s important to you?
Please share your thoughts with me.

Your 3 major criteria in selecting a real estate company:

1.
2.
3.
Your 3 major criteria in selecting a Sales Associate:
1.
2.
3.
 What’s important to you?
Please share your thoughts with me.

Your 3 major buyer needs:

1.
2.
3.
Your 3 major concerns about buying a home:
1.
2.
3.
 Completeing your home purchase.

It can take 15 to 90 days, depending on the complexity of the

transaction.
I will work closely with everyone involved to help make sure
everything moves ahead as smoothly as possible. I will...

• ...explain to you in detail all the steps that will occur, and answer any questions you might
have.

• ...work with the seller’s broker to see that they fulfill their responsibilities under the contract.

• ...stay in touch with the settlement officer, title officer, lender and others to help coordinate their
activities and to help keep the transaction progressing.

• ...communicate with you on a regular basis so that you can stay informed and as worry-free as
possible.
 Finding and buying a home:
The Homefinding Process
The homefinding process typically includes many of these Obtain Financing
elements. • Find a mortgage company
I will be your resource and guide every step of the way. • Consult with a loan officer
• Pre-qualification
Initial Consultation • Complete loan application
• Determine your priorities and needs • Obtain loan pre-approval
• Review "agency" choices and select appropriate working • Provide requested documentation
relationship
• Discuss financing options Complete the Settlement Process
• Deposit earnest money
Find the Right Home • Review seller's property disclosures
• Sales associate shows you properties based on your criteria • Review preliminary title report
• Evaluate each property with sales associate • Roof, termite and other inspections
• Choose the right home • Remove any remaining contingencies
• Arrange for homeowners insurance
Prepare an Offer • Arrange for home warranty
• Review comparable sales to determine offer price • Arrange for movers
• Review progress of loan pre-approval; decide on financing • Final walk-through of property with sales associate
• Decide on other terms (inspections, possession date, • Provide balance of down payment and closing costs
personal property, etc.) • Sign documents
• Prepare earnest money deposit • Loan funding
• Record title
Reach an Agreement with the Seller • Receive keys from sales associate
• Present your offer • Move in!
• Negotiate terms and possible counteroffers
• Agree upon sales contract with seller
 Submitting an offer.

Once you have found the right offer, the next step is to make a purchase offer to the seller. It’s a big step. Here are a
few considerations we’ll discuss together...

We’ll determine the price you want to offer...

• The price the seller is asking may or may not reflect realistic market value.
• The best way to determine market value is with a Comparative Market Analysis (CMA) showing similar properties that sold recently, those that are
currently active on the market and those that failed to sell.
• I will discuss with you an estimate of costs associated with purchasing this property.

We’ll decide on financing...

• We will review together the status of your loan pre-approval.

• We will work together with your loan officer to explain financing options and help you determine the mortgage plan that best fits your requirements.

We’ll consider other issues that are important to you, such as...

• Items of personal property you want included with the house.

• Warranty, inspections, repairs or other home enhancements by the seller.
• Closing date and possession.

I will present your offer.

• The seller will have three choices: accept your offer as it is presented; reject it completely; or propose adjustments to your offer (make a counteroffer).
• If there is a counteroffer, you can choose whether to accept it or reject it.

Once you have reached agreement with the seller, you have a firm contract to purchase your new home!
 A smooth transition to your new home

Here are some things to consider as you get ready to move into your new property. (I can suggest
local professionals for many of these services.)

4 weeks before your move

❒ Contact and contract with a reputable moving company.
❒ Have school records transferred.
❒ Arrange to transfer (or take with you) medical, dental and other
important records.
❒ Prepare to transfer your homeowners and auto insurance to be sure
you will be
covered for any unforeseen disasters.
❒ Keep track of moving-related expenses. (Check with your accountant
to find out
what expenses will be deductible).
3 weeks
❒ Obtain and mail change-of-address cards to the post office,
subscriptions, credit
card companies and important contacts.
2 weeks
❒ Arrange for final utility reading at your former residence the day after
your move
and have utilities and phone turned on at your new home the day before you
move in.
 Smooth transition #2

❒ Close or transfer bank accounts.

❒ Terminate newspaper delivery service.
❒ Arrange for transfer of vehicle licenses and driver’s
licenses.
❒ Have an extra supply of prescription medications for the
next four weeks.
❒ We will schedule a final walk-through of the property to
make sure everything
is in order.
Week of your move
❒ Keep valuable financial records and personal papers with
you; do not pack them
with the rest of your household goods.
❒ On closing day, the home purchase documents are
recorded and the home is yours.
❒ Move in!
After you move in
❒ Consider plans for landscaping design, installation and
maintenance.
❒ Review home security requirements and systems.
❒ New home furnishings, appliances, and interior
decorating will help make
the house your home.
Enjoy your new home!
 Defining Your Ideal Home.

The following questions can help you describe the things that are most important to you in your ideal home and neighborhood.

1. For some people, "home" means a hub of social activity; for others it might
be a place to retreat from the pressures of daily life.
What does "home" mean to you?

2. Who will be living in your household? Will you often have other family
members or friends visiting for more than a few days at a time?

3. If you will be working outside your home, what would you consider a
comfortable commute (in time or distance)? Will you be working at home?

4. What are the most important activities for the members of your
household? For example, hobbies, recreation, school, entertaining, religious
or cultural activities.

5. What are one or more features you liked most about homes you have
lived in previously? This might include style: floor plan, yard, view, and
neighborhood.

6. What is something you disliked about the house or neighborhood where

you have lived previously, and that you would want to avoid in your next
home?

7. What are the most important "must have" features of your ideal home
and neighborhood? Why are they important?
 The home you are looking for...

FEATURES (Specify your Preference) LOCATION

Preferred style (colonial, _____________
ranch, townhome, etc.) _____________ Convenient to work ____
Number of bedrooms _____________ Convenient to transportation ____
Number of bathrooms _____________
Family room _____________
Convenient to schools ____
Bonus/Game room _____________ Convenient to shopping ____
Fireplace _____________ Near recreation facilities ____
Home office _____________
Kitchen amenities _____________ Neighborhood ____
Basement _____________ Other ____
Garage (no. of cars) _____________
Central air conditioning _____________
Lot size _____________
Pool _____________
View _____________
Other _____________
Why Choose Buyer Representation
 The prices that sellers ask

Many factors affect the price that sellers

ask for their houses.

Physical characteristics of the house: Market conditions:

– Location  Interest rates
– Age  Availability of financing
– Size of house and lot  Qualified buyer demand
– Physical condition  Prices of recent sales
– Floor plan and style  State of the economy
 Seasonal demand

Competition: Asking price also may be affected by:

 Number of properties available
 Their prices and terms
 Their location and physical condition
 How long they’ve been
on the market
 Seller’s motivation to sell
 Seller’s original purchase price
 Seller’s need for cash
 Opinions of others
 The Value of a Competitive Market Analysis

As your buyer’s agent, I will prepare a Competitive Market Analysis

with information on properties similar to the one you’re considering.
It will describe homes that:

• Are currently on the

market
• Sold recently
• Failed to sell

This comparative data will help you decide whether the

home you like is worth the price.
 Financing your home purchase

Unless you are in a position to pay cash, you will need to obtain a home loan
(mortgage) to complete the purchase. I will assist you in obtaining
the financing that meets your needs.

• Being approved for a loan before you submit an offer will put you in a stronger negotiating
position and can save time in the loan approval process.

• I can put you in touch with experienced loan officers at leading mortgage companies. Your
loan officer will be your principal guide through the financing process.

• Various financing options may be available to you, including:

–– Fixed Rate Mortgage
–– Adjustable Rate Mortgage (ARM)
–– Government-assisted (FHA or VA) financing
–– Seller-assisted financing

• You can expect the lender to ask for standard information regarding your income, expenses
and obligations.
 Trident Group
Our Trident Group of companies offers you, the home buyer,
everything you need...

…right here. ...right now

Mortgage financing. Settlement services. Insurance.

All are yours under the Prudential Fox & Roach/Trident Group corporate umbrella.
Trident is a group of three companies:
Trident Mortgage
Trident Land Transfer
Trident Insurance
created with the mission of helping you afford, settle and insure the home of your
dreams once you’ve found it.
 Applying for a mortgage...
is the first step after your purchase offer is accepted.

The lender may request copies of:

 Current pay stubs

 Bank statements
 Credit card statements
 Investment/brokerage firm statements
 Loan statements
 Tax returns, usually for two years

Your mortgage application can be processed more

easily if you are prepared with these documents.
 In Conclusion

I Am Ready To Go To Work For You

Now!

 I will provide you with excellent service and support as guaranteed.

 I will develop a thorough market analysis of your new home.

 I have developed a winning search plan.

 I will make every effort to find your perfect home.

 I have the resources of Prudential Fox & Roach, Realtors