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NIK-NISH Case Study

NIK-NISH Case Study

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Published by sonuka
case study of nik-nish
case study of nik-nish

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Published by: sonuka on Jul 25, 2008
Copyright:Attribution Non-commercial

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05/09/2014

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CASE STUDY ON THE COMPANY
 
Presented by-Sonuka AgarwalParamjeet Grewal(MBA-design management)
 
 
INTRODUCTION
Mr. Bharat Jain an entrepreneur from Kolkatae
stablished Nik-Nish in the year 2002.• In 6 years it has witnessed 12 stores springing up inIndia’s retail capitals.It has grown 10 times in the last 2 years alone.It has bright contemporary stores sprawling over50,000 sq.ft.• It is managed by senior professionals with wideexperience in their respective fields.• It ensures quality, value-service and innovation.
 
 
TARGET MARKET / CONSUMERS
 
The company caters to both men and women (14-50 yrs) belonging to middle-class and upper middleclass society.• The best customers are the young, urban youth-specially women below 25 years.

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