Professional Documents
Culture Documents
Entrepreneurship
The Internet: Changing
the Face of Business
The most successful companies embrace
the Internet as a mechanism for
transforming their companies and for
changing everything about the way they do
business.
E-commerce has launched a revolution, a
new industrial order.
Euro pe
28 .1%
Source: United Nations Conference on Trade and Development: E-Commerce and Development Report, 2003
Chapter 13 E-Commerce
Benefits of Selling
on the Web
78% of small business owners whose
companies have Web sites report that their
businesses benefit by having a site.
Opportunity to increase revenues
Ability to expand into global markets
Ability to remain open 24 hours a day,
seven days a week
Capacity to use the Web’s interactive nature
to enhance customer service
35%
30%
25%
20%
15%
10%
5%
0%
4 to 8 9 to 12 13 to 24 25 to 52 More than 52
Number of Weeks
Chapter 13 E-Commerce
12 Myths of E-Commerce
$9,000 $8,530
$8,000
$7,000
$5,950
$6,000
Millions of $
$5,000
$3,632
$4,000
$3,000
$1,929
$2,000
$919
$1,000 $150
$433
$50
$-
1998 1999 2000 2001 2002 2003 2004 2005
Chapter 13 E-Commerce
12 Myths of E-Commerce
90%
Free shipping
81%
Discounts to frequent customers
62%
A published privacy policy
Chapter 13 E-Commerce
Designing a Killer Web
Site
Be easy to find.
Give customers what they want.
Avoid clutter
Avoid huge graphics
Include a menu bar at top of page
Include navigation buttons
Incorporate meaningful content
into the site
Counter
Log-analysis software
Click-stream analysis
Clustering
Collaborative filtering
Profiling systems
Artificial intelligence