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Online Marketing Strategies

Online Marketing Strategies

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Published by saharizat
strategies for marketing.. make money come to you
strategies for marketing.. make money come to you

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Published by: saharizat on Jul 26, 2008
Copyright:Attribution Non-commercial

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05/15/2012

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Online Marketing Strategies
Proven Ways toGrowYour E-Business
16
by Jim Carrolland Rick Broadhead
 
Online Marketing Strategies:16 Proven Ways to Grow Your E-Business
by Jim Carrolland Rick Broadhead
This guide is a modified chapter from thebestselling book Selling Online: How toBecome a Successful E-CommerceMerchant (ISBN 0-7931-4517-1), writtenby Rick Broadhead and Jim Carroll andpublished by Dearborn Trade.
This publication is provided with the understanding that the authors are not engaged in rendering legal, accounting, or other professionalservices. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. Pricesfor products or services quoted within the book were accurate as of time of publication, and are subject to change. To verify price accuracy,please contact the product or service provider in question. Given the rapid rate of change on the Internet, there is no guarantee that anyof the services or sites mentioned in this book will operate in the fashion described.© 2004 by Jim Carroll and Rick Broadhead. All rights reserved. The text of this publication, or any part thereof, may not reproduced inany manner whatsoever without written permission from the authors. Reprinted with permission.
2
 
Contents
(1)Know your audience. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5(2)Your brand name. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5(3)Offline marketing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8(4)Your retail store. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9(5)Gift certificates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9(6)Cross-selling. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10(7)Product referral services. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10(8)Affiliate programs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11(9)Permission marketing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15(10)Search engines and Web directories. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17(11)Search engine optimization. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22(12)Online shopping directories. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27(13)Online advertising and sponsorships. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27(14)Keyword-based advertising. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30(15)Links from other Web sites. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31(16)Monitor activity on your Web site. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32
16 Proven Waysto GrowYour E-Business3

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