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Higher Education Action Team (HEAT)

Higher Education Action Team (HEAT)

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A number of movements have occurred in Moab within the past year that have led to the realization that while higher education is highly valued within the community, there is no concrete plan in place to identify what higher education should look like, where it should be located, or how it should be pursued. The result of this ambiguity led to the organization of a community group, The Heat (Higher Education Action Team), that has taken on the task of developing a strategic plan for the promotion of higher education in Moab and Grand County.
A number of movements have occurred in Moab within the past year that have led to the realization that while higher education is highly valued within the community, there is no concrete plan in place to identify what higher education should look like, where it should be located, or how it should be pursued. The result of this ambiguity led to the organization of a community group, The Heat (Higher Education Action Team), that has taken on the task of developing a strategic plan for the promotion of higher education in Moab and Grand County.

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Published by: Grand Foundation for Higher Education on Jul 26, 2008
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Higher Education Action Team
Strategic Planning for Higher Education in Moab and Grand County
Overview
A number of movements have occurred in Moab within the past year that have led to therealization that while higher education is highly valued within the community, there is no concreteplan in place to identify what higher education should look like, where it should be located, or howit should be pursued. The result of this ambiguity led to the organization of a community group,
The Heat 
(Higher Education Action Team), that has taken on the task of developing a strategic planfor the promotion of higher education in Moab and Grand County.
Organization
After informal meetings among a number of individuals, it was determined to establish alarger informal HEAT group that would be open to the public and meet monthly to establishdirection, delineate goals, and make assignments that might be taken on by a smaller task force(made up of volunteers from the larger group). Both the large HEAT group, and the smaller HEATtaskforce have had broad community representation including: city and county government, highereducation, school district, school board, business community, State Trust Lands, and local citizens.The initial HEAT group meeting was in mid-April, followed by a second meeting in late May. Thesmaller HEAT taskforce has met three additional times in between the larger group meetings tocarry out specific assignments.
Goals
In creating a strategic plan for higher education in Moab, the general goals of the HEATgroup were four-fold:1. Conduct a three part Community Needs Assessment a) Community profile: demographics, education, economy, and trendsb) Local workforce training needsc) Opportunities for attracting students to a destination campus2. Determine a location for higher education programs3. Create a conceptual plan for facilities at identified locations4. Create a plan for resource acquisition
 
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Needs Assessment Summary
After the first general HEAT meeting, the smaller HEAT taskforce accepted the assignment of designing and conducting a Community Needs Assessment. The following information summarizesthe results of the Community Needs Assessment and related planning activities.
 A) Community Profile
The first step was the development of a community profile based on information alreadyavailable in the community, at various websites, or other public sources. The following representsa brief summary of the Moab and Grand County profile:
Economic Profile
a) Wages in 2006
UT State average $2,883 per month, $34,596 per yearGrand County average $2,042 per month, $24,504 per year
Grand 2006 monthly wages by industry 
Mining $4,044Government $2,824Education/Health/Social Service $2,532Construction $2,461Information $2,333Professional & Business Services $2,307Financial Services $2,069Trade, Trans. & Utilities $2,062Manufacturing $2,006Other Services $1,754
 
Leisure & Hospitality $1,194
Grand 2006 labor force by industry 
 
Leisure/Hospitality 32.8%Government 19.0%Trade/Trans. & Utilities 18.4%Construction 7.3%Education/Health/Social Service 6.9%Financial Services 4.9%Professional & Business Services 4.8%Mining 2.5%Other Services 1.5%Manufacturing 1.0%Information 0.7%
b) Seasonality of jobs
 
# of jobs jobless rate
 
July 2007 5,570 3.3%
 
January 2008 4,113 11%
c) Household Income
 
2007 estimate 2012 forecast $0-$24,999 31.6 29.0$25,000-$74,999 50.5 49.2$75,000+ 17.9 21.8
Sources: DWS Grand County Facts; Grand County Demographic and Economic Profile, by Michael Hanni, DWS Regional Economist; Economic Development Corporation of Utah
 
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Demographic Profile
County Population: 8,999Population Growth 2000-2006: 7% (Utah growth: 14%)
a) Ethnicity 
 
2007 estimate 2012 forecast Caucasian 85.9 85.3Hispanic Population 7.0 8.0American Indian 3.8 3.6Other Races 3.3 3.1
(NOTE: STAFF AT THE MULTI-CULTURAL CENTER BELIEVES THE ACTUAL HISPANIC POPULATION IS SIGNIFICANTLY HIGHER. THEY ESTIMATE 11%.)
Education Profile
Utah US GrandPercentage who hold a
bachelor’s degree
(2000): 26.1% 24.0% 22.9%
Trends Analysis for Higher Education Needs
A trend analysis was completed that identified high demand jobs and growth industries at the national level (first two columns), and then
identified possible ‘best 
-
fit’ degree programs and
trade/technical programs that might be most suitable for offering in the unique setting offered byMoab (second two columns).High Demand Jobs Growth Industries Destination Degrees Trade/TechHealth Care Content Creators Sustainability Health CareEngineering Energy Related Jobs Environment & EducationBiochemistry Eco-Friendly Jobs Urban Planning Skilled TradesBiophysics Leisure Industry Geology/Biology CulinaryGeology Leisure Industry Leisure IndustryInformation Technology Natural Resources Criminal JusticeHotel Management Outdoor Rec Mgmt Eco-FriendlyTradesLaw enforcement AttorneysAccounting, FinanceEducationSkilled LaborAll Service JobsManagement Chefs, Caterers, FoodUrban/EnvironmentalPlanning

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