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Be Fruitful and Multipl1

Be Fruitful and Multipl1

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Published by: Mariam Oyindamola Campbell on Nov 05, 2010
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07/08/2013

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BE FRUITFUL AND MULTIPLY ²
THE BUSINESS ANGLE
The all encompassing phrase above has been so boxed into a corner that we fail to understand that
the meaning is all encompassing and covers every aspect of life and not family or procreation alone.
Every business owner is a creator and invariably takes the position of a mini god where the business
is concerned while the business is a seed that was sown with the concept of an idea. The role of the
business owner from the idea stage to the actualization and growth of the business is never ending
and therefore they must watch over that which they have created and make sure that they yield good
fruit and multiply to the level where the business becomes an entity of its own and becomes
interdependent been able to weather the storm and survive its owner. To achieve these, the owner
must actually go through a number of stages all of which are important for the business to outlive
the owner. These stages are; idea generation, planning, conceptualization or starting, nurturing,
harvesting and succession.
The brain is a commodity used to fertilize ideas. ~Elbert Hubbard. All mankind was born with a
functioning brain therefore we can generate ideas that can be of use to our wellbeing in a positive
way. There are good and bad ideas but in business the stage at which you bring into the open that
exceptional thing that has be lurking in your subconscious and turning it into a money making
business is the stage when you have actually created something. It is essential that as a potential
entrepreneur the idea should be talked about with the people around you that can properly critic it
and give their candid input. The ability to pick out the good suggestions and input from people you
have spoken to and to constructively make use of it will also speak of how well the chosen idea or
business can grow. The concept of idea generation is known as design ideation. Design ideation can
be seen as a matter of generating, developing and communicating ideas, where ¶idea· is understood
as a basic element of thought that can be either visual, concrete or abstract. As such it is an essential
part of the design process, both in education and practice (Broadbent, in Fowles, 1979:15). In the
generation of an idea which would become a money making business the following questions must
be properly answered,
1. What problem will your idea be solving? Is the idea putting out a fire, solving a burning
need or making the life of your prospective client/customer easier or better?
2. What value is the idea adding to the society, your clients, and employees? Can the value
be quantified in terms of time, cost and speed and will it make the world a better place?
3. Who is your competition and at what level will you be competing? There is no great
ideas without a competition, so know who they are, study them and learn from them.
The answers to the three questions above will go a long way in validating your ideas and aid decision
making. With the answers you can decide if you want to go ahead and the next step will be to make
plans that are feasible and can be met.
At the planning stage the creator draws a blue print or map of the business which give an estimated
performance of the business he has created. The plan will show how the business will be able to
achieve fruitfulness and how it will undergo the process of multiplication. The usefulness of a map is
determined by how well it was constructed and understood by the reader. This is also true for the
business plan in that if the plan is not properly drawn out the possibility for the readers to properly
understand and make proper use of it becomes remote. Therefore the need to properly show the
direction and timeline for meeting each goal must be properly stated. The planning stage for each
business can be done in different stages that must cover the following areas; statement of goals and
vision, the service or products, who are the target group and where is the market?, what financing is
needed for starting and how will it be accessed?, making a manageable forecast of sales and
expenses, who are your employees and how will they be reached, and outlining the strategies that
would be used to achieve success. All this could be captured in the ¶idea· business plan that helps
determine whether or not the business will be worthwhile and it can also be used to recruit people
that can buy into the idea.
In many cases the finished plan is not in itself the most valuable part (although it is evidence of the
process). It is the process the business owner goes through that is of value.
y
By writing down the business concept, it becomes a more concrete goal.
y
By examining the market and identifying a target group, the potential customer becomes
more real to the business owner, and therefore easier to target sales and marketing
messages.
y
By forecasting sales and expenses, the business owner has a specific number of sales to
aim for.
y
By deciding first their goals, then the strategies and tasks they will use to achieve their
goals, the business owner is consciously making decisions that become planted in
subconscious and conscious thoughts, helping them to stay on track.
The primary purpose of your business is to serve your life « in order to grow a business that will
serve your life; you need to work ON your business, not simply IN it. Business plans are useful for
focus and direction, if only as a tangible product of the discipline of the planning process. Those
who take time to plan their business benefits by gaining a deep understanding and commitment to
the business goals and direction, as well as having a plan on paper to act as a guide.
I like the word of an advert which says ´go start somethingµ because the most essential part of the
business is not the actual planning but the conceptualization of the plan to bring to life the idea that
has been generated. It is at this stage that a lot of business owners falter for they forget to make use
of that map that uniquely shows the territory for which the business will cover during the short and
long term and to see if they are moving in the right direction or if they have taken the wrong turn.
When conceptualizing a business, it all starts with a plan. And in any business plan, there are only
about three important things to consider. These conceptual ideas can help you jumpstart the initial
foundation of the business that, when implemented and successfully carried out will yield good
business fruit later. Every entrepreneur must realize that decisions made will affect the life the
people around them at all times. Therefore the effect of the business on the family should also be
considered when planning and should be factored into the planning and conceptualization process.
It is necessary to determine the degree to which the start of a business will affect the family and
dependent and their standard of living. The future effect should also be considered and must play an
important role in final decision making.
Beyond the conceptualization of a business plan and getting the ball rolling, there are a lot of
other aspects of the business that comes into play; employees and their salaries, the company·s
account and bills to pay. It is the responsibility of the entrepreneur to monitor each stage of the
business and nurture it like one would a child or a plant for it to grow confidently and become stable
and strong to the level where it will not be shaken by whatever storm comes its way but can adapt
and make good use of every situation. The ability for the entrepreneur to continue to keep the
business organized and accurate enforces a foundation and strength that prevents the business from

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