By deciding first their goals, then the strategies and tasks they will use to achieve their
goals, the business owner is consciously making decisions that become planted in
subconscious and conscious thoughts, helping them to stay on track.
The primary purpose of your business is to serve your life « in order to grow a business that will
serve your life; you need to work ON your business, not simply IN it. Business plans are useful for
focus and direction, if only as a tangible product of the discipline of the planning process. Those
who take time to plan their business benefits by gaining a deep understanding and commitment to
the business goals and direction, as well as having a plan on paper to act as a guide.
I like the word of an advert which says ´go start somethingµ because the most essential part of the
business is not the actual planning but the conceptualization of the plan to bring to life the idea that
has been generated. It is at this stage that a lot of business owners falter for they forget to make use
of that map that uniquely shows the territory for which the business will cover during the short and
long term and to see if they are moving in the right direction or if they have taken the wrong turn.
When conceptualizing a business, it all starts with a plan. And in any business plan, there are only
about three important things to consider. These conceptual ideas can help you jumpstart the initial
foundation of the business that, when implemented and successfully carried out will yield good
business fruit later. Every entrepreneur must realize that decisions made will affect the life the
people around them at all times. Therefore the effect of the business on the family should also be
considered when planning and should be factored into the planning and conceptualization process.
It is necessary to determine the degree to which the start of a business will affect the family and
dependent and their standard of living. The future effect should also be considered and must play an
important role in final decision making.
Beyond the conceptualization of a business plan and getting the ball rolling, there are a lot of
other aspects of the business that comes into play; employees and their salaries, the company·s
account and bills to pay. It is the responsibility of the entrepreneur to monitor each stage of the
business and nurture it like one would a child or a plant for it to grow confidently and become stable
and strong to the level where it will not be shaken by whatever storm comes its way but can adapt
and make good use of every situation. The ability for the entrepreneur to continue to keep the
business organized and accurate enforces a foundation and strength that prevents the business from