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hotel taj.ppt

hotel taj.ppt

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Published by srisiim2010

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Published by: srisiim2010 on Nov 05, 2010
Copyright:Attribution Non-commercial

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08/06/2013

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 Presented To: Prof. Sartaj KheraFaculty Marketing  Presented By: Jayoti banerjee(bba/3531/08)
 
It is a strategy for managing and nurturing a company¶sinteractions with customers, clients and sales prospects
It involves using technology to organize, automate, andsynchronize business processes
The overall goal is to find, attract, and win new clients,nurture and retain the existing ones
It denotes a company-wide business strategy embracing allclient-facing departments and even beyond
It is one of the key tools to fight the cut throat competitionand stand out as a superior brand

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