Chapter 1

Preliminaries
Preliminaries
 Microeconomics deals with the behavior of individual
units and the markets that these units comprise.
 Consumers
 Workers
 Firms
 Investors

 Macroeconomics deals with aggregate economic

quantities
 The level and growth rate of national output (GDP)
 Interest rates
 Unemployment
 Inflation
1.1 The Themes of Microeconomics
 Trade-Offs
Consumers:
 Limited incomes
 A wide variety of spending their incomes

Workers:
 1st: decide whether and when to enter the workforce
 2nd: face trade-offs in their choice of employment
 3rd: decide how many hours per week they wish to work

Firms:
 Limited kinds of products they can produce
 Limited resources available to produce those products
1.1 The Themes of Microeconomics
 Prices and Markets
 Microeconomics describes how prices are determined.

 In a centrally planned economy, prices are set by the

government.

 In a market economy, prices are determined by the interactions

of consumers, workers, and firms. These interactions occur in
markets—collections of buyers and sellers that together
determine the price of a good.
1.1 The Themes of Microeconomics
 Theories and Models
 Explanation and prediction are based on theories.
 Theories are developed to explain observed phenomena in terms
of rules and assumptions

 A model is a mathematical representation, based on economic

theory, of a firm, a market, or some other entity

 Positive versus Normative Analysis

 Positive analysis: Analysis describing relationships of cause and
effect

 Normative analysis: Analysis examining questions of what ought

to be
What is a Market?
 Market: Collection of buyers and sellers that, through their actual
or potential interactions, determine the price of a product or set of
products.
 Arbitrage: Practice of buying at one location with low price and
selling at another with high price
 Competitive versus Noncompetitive Markets:
 Perfectly competitive market: Market with many buyers and
sellers, so that no single one has a significant impact on price.
 Noncompetitive market: individuals can jointly affect the price.
 Market Price: Price prevailing in a competitive market
 It can be the same or different for the same products.
What is a Market?
 Market Definition: Determination of the buyers, sellers, and
range of products that should be included in a particular market.
 Extent of a market: Boundaries of a market, both geographical and in
terms of range of products produced and sold within it
 It helps firms to understand their actual and potential competitors
 It can be important for public policy
 Examples
 Markets for prescription drugs
 Markets for sweeteners
1.3 Real versus Nominal Prices
 Nominal Price: Absolute price of a good, unadjusted for inflation

 Real Price: price of a good relative to an aggregate measure of

prices; price adjusted for inflation

 Consumer Price Index: Measure of the aggregate price level.

 Producer Price Index: Measure of the aggregate price level for

intermediate products and wholesale goods
1.3 Real versus Nominal Prices
Table 1.1 The Real Prices of Eggs and of a College Education
1970 1980 1990 2000 2007
Consumer Price Index 38.8 82.4 130.7 172.2 205.8
Nominal Prices
Grade A large eggs $0.61 $0.84 $1.01 $0.91 $1.64
College education $2530 $4912 $12,018 $20,186 $27,560
Real Prices ($1970)
Grade A large eggs $0.61 $0.40 $0.30 $0.21 $0.31
College education $2,530 $2,313 $3,568 $4,548 $5,196

The real price of eggs in 1970 dollars is calculated as follows:

CPI1970
Re al price of eggs in 1980   nominal price in 1980  38.8  $0.84  $0.40
CPI1980 82.4
CPI1970 38.8
Re al price of eggs in 1990   nominal price in 1990   $1.01  $0.30
CPI1990 130.7
1.3 Real versus Nominal Prices
Example 1.4 Minimum Wage

In nominal terms,
the minimum wage
has increased
steadily over the
past 70 years.

However, in real
terms its expected
2010 level is below
that of the 1970s.

Figure 1.1: The Minimum Wage

1.4 Why Study Microeconomics?
 Corporate Decision Making: Ford’s Sport Utility Vehicles

 Think carefully about how the public would react to the design and
performance of its new products.

 Be concerned with the cost of manufacturing these products.

 Design a pricing strategy and consider its competitors’ reactions

 Consider both the risks and possible outcomes

 Worry about organizational problems

 Think about its relationship to the government and the effects of

regulatory policies.
1.4 Why Study Microeconomics?
 Public Policy Design: Automobile Emission Standards for
the Twenty-First Century
 Evaluate the monetary impact of the program on consumers

 Determine how new standards will affect prices of cars through

higher costs of producing cars

 Ask why air pollution are not solved by our market-oriented

economy
 Air pollution is external to the firm.