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Mega Mart Report

Mega Mart Report

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Published by JAKAN
MEGA MART, CHENNAI MEGA MART
MEGA MART, CHENNAI MEGA MART

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Categories:Types, Business/Law
Published by: JAKAN on Nov 07, 2010
Copyright:Attribution Non-commercial

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11/07/2010

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ARETAIL MARKETING REPORTOF SUBMITTED BYK.N.JAKANATHAN (33230964)DEPARTMENT OF MANAGEMENT STUDIESUNIVERSITY OF MADRAS
 
Table of ContentCONTENTS PAGE NO.iiiiiiivvviviiviiiixxxixiixiiixivxvRETAIL MARKETING 1MEGA MART 1BIG MEGA MART CHENNAI 1LOCATION 1LAYOUT 2STORE IMAGE 4VISUAL MERCHANDISNG 4SIGNS 5FLOOR WISE LAYOUT 6MERCHANDISNG BRANDS 8PROMOTION 9RATES AND DISCOUNTS 11FRANCHISEE 11EXTRA FACILITIES 11CONCLUSION 12RETAIL MARKETING:
The word retail has its origin in French word
 Retailer 
and means
“To cut a piece off’’ 
or 
“To break bulk” 
.
The term Retailing is defined as “All activities involved in selling goods andservices directly to final consumers for their personal and non-business use”. In simple terms, itimplies a first-hand transaction with customer. Retailing involves a direct interface with thecustomer and the coordination of business activities from end to end right, from the concept or 
 
design stage of a product or offering, to its delivery and post delivery service to the customer. Theindustry has contributed to the fastest changing and dynamic industries in the world today.Retailing, it is an emerging trend in the India and Chennai is not far behind which is alsowitnessing the stupendous growth and opportunities presented by this sector.Growth of the cityeconomy and the migration from other cities has encouraged a number of developers to plan aswell as develop various mall projects.
MEGA MART:
Mega mart is a pioneer in the apparel value-retail segment.Mega mart was started in 1994,is a venture by
Arvind Mills Ltd.
and
z pioneer
in the brand apparel segment in India. Today itemerged into the largest value-retail chain in India.
 
The retail chain has spread over to 60 citieswith around 160 stores across the country.
BIG MEGA MART CHENNAI:
Big Mega Mart started 5 years before in Valasaravakkam
1
, Chennai. They run Big MegaMart in mall format. Like other big mega marts in India, all facilities and variety of commoditiesare also available in Chennai branch.
LOCATION:
Retailers feel the 3 keys to success are “Location, Location, and location”. Big Mega Martoutlet is at Valasaravakkam sasvings mall, Arcot road, Alwar Thirunagar Jn, Chennai
2
.
 
It issituated in vadapalani to porur route which are suburbs of Chennai.
Location Evaluation:
Customers
General AreaCatchment area analysis
Specific Area

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