design stage of a product or offering, to its delivery and post delivery service to the customer. Theindustry has contributed to the fastest changing and dynamic industries in the world today.Retailing, it is an emerging trend in the India and Chennai is not far behind which is alsowitnessing the stupendous growth and opportunities presented by this sector.Growth of the cityeconomy and the migration from other cities has encouraged a number of developers to plan aswell as develop various mall projects.
Mega mart is a pioneer in the apparel value-retail segment.Mega mart was started in 1994,is a venture by
Arvind Mills Ltd.
in the brand apparel segment in India. Today itemerged into the largest value-retail chain in India.
The retail chain has spread over to 60 citieswith around 160 stores across the country.
BIG MEGA MART CHENNAI:
Big Mega Mart started 5 years before in Valasaravakkam
, Chennai. They run Big MegaMart in mall format. Like other big mega marts in India, all facilities and variety of commoditiesare also available in Chennai branch.
Retailers feel the 3 keys to success are “Location, Location, and location”. Big Mega Martoutlet is at Valasaravakkam sasvings mall, Arcot road, Alwar Thirunagar Jn, Chennai
It issituated in vadapalani to porur route which are suburbs of Chennai.
General AreaCatchment area analysis