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Marketing Project on Dominos

Marketing Project on Dominos

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Published by Parul Jain

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Categories:Types, Research
Published by: Parul Jain on Nov 07, 2010
Copyright:Attribution Non-commercial

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07/18/2013

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arketingReport
 
arketingReport
nDominosPizza
nDominosPizza
NakulSagar (44)Aditya Sharma (05)Parul Jain (52)IsmeetKaur (32)AshimaKatyal (17)
 
INTRODUCTION
Domino’s was incorporated in New Delhi on March 16th1995 as a private company under the name DominosIndia Private Ltd.
Domino's Pizza India has remained focused on deliveringgreat tasting Pizzas and sides, superior quality,exceptional customer service and value for moneyofferings.
Dominos Pizza India has a network of around 300outlets, in 65 cities, in 22 states and union territories(as on 31st Jan 2010)
According to the India Retail Report 2009, It is thelargest Pizza chain in India and the fastest growingmultinational fast food chain
It has grown into a countrywide network of stores, with
 
VISION
"Exceptional people on a mission to bethe best pizza delivery company in theworld!
“ 
Domino's is committed to bringing fun, happiness andconvenience to the lives of our consumers by deliveringdelicious pizzas to their doorstep in 30 minutes or less,and its efforts are aimed at fulfilling this commitmenttowards its large and ever-growing customer base.
Today, Domino’s occupies 65% market share in thehome delivery segment.

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