PROJECTA comprehensive and systematic examination of Big Bazaar’smarketing environment, strategies and marketing activities.Determining the problem areas and opportunities and recommending aplan of action to improve the company’s marketing performance.ABOUT BIG BAZAAR
, is the chain of retail stores of the big banner PantaloonRetail (India) Ltd., which in turn is a segment of Kishore Biyani,regulated Future Group of Companies. Moreover the customer friendlyambiance and the organized retailing of products also makes BigBazaar one of the successful retail companies in India. The chain wasinspired by Saravana Stores, a hugely popular shop in Chennai whichmade huge profits by selling everything under the sun at prices muchless than other shops.
Big Bazaar Overview
: Big Bazaar, a part of the Pantaloon Group, is ahypermarket offering a huge array of goods of good quality for all ataffordable prices. Big Bazaar with over 50 outlets in different parts of India, is present in both the metro cities as well as in the small towns.Big Bazaar has no doubt made a big name in the retail industry of India, moreover shopping here is further made a memorableexperience with the varied rates of discounts on products as well asdiscount vouchers available in a variety of amounts, like INR 2000, INR