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Disney's Acquisition of Pixar

Disney's Acquisition of Pixar

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Published by Mandar Gadkari

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Categories:Topics, Art & Design
Published by: Mandar Gadkari on Nov 08, 2010
Copyright:Attribution Non-commercial

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07/31/2013

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D
ISNEY
·
S
A
CQUISITION OF
P
IXAR
Mandar Gadkari- 12Omkar Gokhale-14Rhea Mansukhani-31Deepika Punjabi-42Jeetu Sachdev-47
 
I
NDEX
Pre-Acquisition Structure and Acquisition at aglance
Company·s history, Strength, and Position(Disney and Pixar)
 Acquisition strategy and intended benefits
The Road Ahead
 
P
R
E
-A
CQUISITION
S
R
UCTU
R
E
Disney
P
ixar were in a partnership agreement since 1991
After the success of toy story, Disney-
P
ixar had a co-productionagreement in 1997
 
Movies were developed anddirected by pixarPixar received compensationfrom distribution proceedsDisney to Produce, Market andDistribute the moviesDisney received distributionfees and 87% of the distributionproceeds
Production costs were co-financed byPixar, mutual control over sequels
O
wnership of 50%, co-branding, profitsharing for picture, merchandise andancillary products
Pixar had the right to enter into otherdistagreements after contractcompletion
F
ive original computer animated filmsto be co produced and distributed byDisney, mutual control over sequels
O
wnership of 50%, distribution rights,co-branding, profit sharing for picture,merchandise and ancillary products,
F
ull recovery of distribution costs andreceive 12% distribution fees

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