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Table Of Contents

Review Past Holiday Campaigns
Start Christmas Campaigns Early
Use Complementary Pre-Holiday Messaging
Increase Holiday Email Frequencies
Stand Out Among Inbox Clutter
Leverage Social Sharing
Change Strategies over Time: The 18 Phases of Christmas
1. “Christmas in July” Campaigns
2. Early Holiday Messaging
3. Core Holiday Messaging
4. Thanksgiving Day Sales
5. Black Friday Campaigns
7. ‘X Days of Christmas’ Campaigns
8. Deadline to Order Special Products
9. The End of Standard Shipping
11. Shop at Your Local Store
12. ‘In-Store Pickup’ Programs
13. E-Gift Cards
14. Season’s Greetings
15. Christmas Day Sales
16. After-Christmas Sales
17. Redemption of Gift Cards
18. Follow-Ups and Upsell Opportunities
Conclusion
About the Author
About Smith-Harmon
About Responsys
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Smith-Harmon 2010 Retail Email Guide to the Holiday Season

Smith-Harmon 2010 Retail Email Guide to the Holiday Season

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Published by Carmen Nechita

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Published by: Carmen Nechita on Nov 08, 2010
Copyright:Attribution Non-commercial

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11/06/2011

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