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Ethics and Marketing

Ethics and Marketing

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Published by Enyichukwu
Making good ethical decisions requires a trained sensitivity to ethical issues and a practiced method for exploring the ethical aspects of a decision and weighing
the considerations that should impact our choice of a course of action. Marketing ethics not only requires an attempt to make ethical decisions, but also to avoid the unintended consequences of marketing activities.
Making good ethical decisions requires a trained sensitivity to ethical issues and a practiced method for exploring the ethical aspects of a decision and weighing
the considerations that should impact our choice of a course of action. Marketing ethics not only requires an attempt to make ethical decisions, but also to avoid the unintended consequences of marketing activities.

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Published by: Enyichukwu on Nov 08, 2010
Copyright:Attribution Non-commercial

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03/27/2011

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Ethical Challenges ofDirect Sales Agents
Mazi Offia Enyichukwu Omeaku
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Critical Issues
Ethics today in Business is absolutely fundamental to the wellbeing of any business. If you want business that is long time sustainable you cannot compromise your ethics 
JamesCaan,CEO,HamiltonBradshaw
Ethical Businesses are successful businesses 
RobinVaughan-DirectorofProfessionalStandards-CIMA
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Critical Issues
Toeducateamaninmindandnotinmoralistoeducateamenacetothesociety
’.
TheodoreRoosevelt
Amenaceisapossiblesourceofdangerorharm,athreat,hazard,nuisanceorpainintheneck
EnronsformerChiefFinancialOfficer-AndrewFastowandformerChiefExecutiveOfficerJeffreySkillingsreceivedtheirtrainingsattheworldsbestbusinessschoolsasfirstclassstudents.Henceitisbelievedthatitisnotlackofbusinessintelligenceorbrainsbutlackofwisdom,virtue,responsibilityandcommitmentthatcausedthescandals.
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