Scribd Logo
Upload

Welcome to Scribd!

  • Ad-Lider Embalagens Review

    Uploaded by

    Asutosh Gupta
    12 views5 pages

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    12 views5 pages

    Ad-Lider Embalagens Review

    Uploaded by

    Asutosh Gupta

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Ad-Lider Embalagens

    Situation
    • Launch of new drawstring trashbag in Brazil
    • Positioning as new, modern, different
    • Savior for the firm
    • Nice focus group discussion guide presented
    Problems
    • What job does the product do?
    • Brand awareness?
    • Identification of the “ideal” garbage bag
    – Easy to close
    – Resilient
    – Different color from competitors
    Analysis
    • What worked and what didn’t?
    Recommendations
    • What would you do?

    You might also like