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Facebook & Hotels Whitepaper

Facebook & Hotels Whitepaper

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Published by clockworkm
Following on from the success of our first white paper "Twitter & Hotels: What should you be doing?" comes the second in the series - focusing on how hotel brands are using Facebook to market their business.
Following on from the success of our first white paper "Twitter & Hotels: What should you be doing?" comes the second in the series - focusing on how hotel brands are using Facebook to market their business.

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Published by: clockworkm on Nov 09, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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Clockwork White Paper – Travel & Tourism
Facebook & Hotels
What should you be doing?
November 2010
 
 
Clockwork Travel & Tourism White Paper
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INTRODUCTIONAbout Clockwork
Clockwork is a bespoke marketing company with a passion for providing anunrivalled, personable and professional service across the entire marketingmix. We drive ourselves to always exceed expectations and to deliver marketing solutions that are affordable, memorable and above all deliver tangible results. If something doesn’t make a difference then we see no point indoing it.Our dedicated and talented team specialise in marketing strategy, web designand development, graphic design, direct mail, data management and digitalmarketing. Our digital marketing specialists use a range of digitalcommunications to maximise online exposure and increase visitors to your site,combining search engine optimisation with social media marketing, online PR,reputation management and much more.Clockwork’s clients range from prominent members of the South West’sburgeoning food and drink scene through to leading estate agents, high profilehotels and retailers.For more information on the products and services we provide, please visit our website: www.clock-work.co.uk
 
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Clockwork Travel & Tourism White Paper
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INTRODUCTIONReport Contents
What exactly is Facebook?................................................................................4How are hotels using Facebook?.......................................................................5Recommended actions for using Facebook.....................................................10Facebook Groups & Pages..............................................................................11Basic Page Components..................................................................................12 Advice on setting up a custom (FBML) Landing Page.....................................13Facebook “Like” Buttons..................................................................................14Facebook and sales revenue...........................................................................15Facebook and customer service......................................................................16Who should be responsible internally?.............................................................17Hotels on Facebook..........................................................................................18Is it worth the effort?.........................................................................................19Next steps….....................................................................................................20

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