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WHAT IS P.R?

 The most widely accepted and popular definition of PR is from the Institute of
Public Relations (IPR), which defines Public Relations as, “the planned and
sustained effort to establish and maintain goodwill and mutual understanding
between an organisation and its publics.”

 PR aims to earn understanding and support, influence opinion and behaviour .

 Public Relations is a dynamic business communication tool which can transform


the performance of any company, be it a one-man band or a multinational.
Two key elements of the
definition:
 Large number of publics

 Our success depends on


them.
Therefore:
 Reputation is everything.

 Ethical imperative: Tell


the truth, and do the
right thing.
PR disciplines
1. Financial public relations.

2. Consumer/Lifestyle public
relations.

3. Crisis public relations

4.Government

5. Industry Relations
Reasons for Growth of Public
Relations:

oGrowth in corporates.

oInternal communication

oGlobalisation

oGrowth of media
Methods and tactics
1.Publics targeting

2. Lobby groups

3. Spin

4. Spin doctors
Tools Of P.R
1. Traditional tools include press releases and media kits

2. Brochures, newsletters and annual reports

3. social media outlets, such as blogs, Twitter and Facebook

4. Publicity events, pseudo-events, photo ops or publicity stunts.

5. Talk show circuit. A PR spokesperson (or his/her client) "does the


circuit" by being interviewed on television and radio talk shows
with audiences that the client wishes to reach.
 6. Books and other writings

 7. Collateral literature, traditionally in print and now predominantly as


web sites.

 8. Speeches to constituent groups and professional organizations;


receptions; seminars, and other events; personal appearances.

 9. A Desk Visit is where the PR person literally takes their product to


the desk of the journalist in order to show them emerging promotions.

 10. Astroturfing is the act of PR agencies placing blog and online


forum messages for their clients, in the guise of a normal "grassroots"
user or comment
Benefits and Scope of
Public Relations
Benefits
1. if you don’t communicate with your target audiences, you will
lose out to competitors who are using public relations.

2. If you don’t manage the information by which people form their


opinions, their views of your company will be based solely on
what they hear from other sources.

3. PR can help in building a positive image and thus helps to


minimise damage when something goes wrong.

4. PR helps to maintain communications with your most important


business audiences.
It is cost-effective and credible.

5. Please remember, PR takes time. It is not an overnight process.


It is an on-going endeavour.
Scope
1. The scope of PR today is far reaching and encompasses several industries
and sectors.

2. Social and religious leaders, politicians, entrepreneurs, industrialists are


all closely associated with the PR process at some point or the other.

3. Today most social conflicts are caused by changing values and higher
expectation from the superiors.
External communication used for PR

• Advertising.
• Publications.
• Lobbying.
Internal Communications Used For
PR
 Newsletters

 Social Events

 Journals
Tania Kapadia,
founder and CEO

Graduated double major in psychology


and philosophy. She also post
graduated diploma in communication
with specialization in PR and brand
management.

ABOUT THE COMPANY


Established : 2002
Office: Mumbai , Delhi , Bangalore
Team strength : 30
‘STRATEGY’ is the key element that
surrounds the id8 mission & vision
CLIENTS
THEIR PROCESS OF
WORKING
 Thought
 Creation
 Strategy
 Implementation
 Execution
 Result
WHAT DO THEY DO?
MEDIA SOLUTION MARKETING
 Strategy SOLUTIONS
 Competition •Strategy
overview
•Event ideation
 Overall media
 Consultancy •Target group focus

ENHANCING THE BOTTOM LINE THROUGH


EFFECTIVE PR & MARKETING
•Techniques
•Market evaluation
•Consumer insight
•Product/brand insight
Adfactors Public
relations
About Adfactors

 Adfactors PR is
among India's top
three consultancies on
public relations

 240 retainer clients

 Presence in 40+ cities


Employment Criteria

 Understanding Client

 Verbose Skills essential

 Segregation of Opinions
& Attitudes important

 Complete understanding
of corporate structure
Crisis Management
 Most Important – Be
Truthful

 Give out Holding


statement initially

 Shift focus from event

 CRISIS 24x7-- specialist


Crisis Communications
Unit

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