NIELSEN MEDIA RESEARCH (LIVE+SD)

WEEK OF 11/01/2010-11/07/2010, TOP 40 CABLE PROGRAMS RANKED ON PERSONS 2+

MTWTFSS 6:00 AM-6:00 AM

START END P2+

RANK NET TELECAST DAY TIME TIME AA(000)
1 ESPN NFL REGULAR SEASON L-11/01/2010 M...... 8:30 PM 11:44 PM 11911
2 FOXNC AMERICAS ELECTION HQ-11/02/2010 .T..... 9:00 PM 10:00 PM 7167
3 DSNY HANNAH MONTANA FOREVER-11/07/2010 ......S 7:30 PM 8:30 PM 7108
4 FOXNC AMERICAS ELECTION HQ-11/02/2010 .T..... 10:00 PM 11:00 PM 6935
5 FOXNC AMERICAS ELECTION HQ-11/02/2010 .T..... 8:00 PM 9:00 PM 6770
6 FOXNC AMERICAS ELECTION HQ-11/02/2010 .T..... 11:00 PM 12:00 AM 6237
7 DSNY SHAKE IT UP-11/07/2010 ......S 8:30 PM 9:00 PM 6200
8 FOXNC AMERICAS ELECTION HQ-11/02/2010 .T..... 7:50 PM 8:00 PM 5899
9 USA WWE ENTERTAINMENT-11/01/2010 M...... 9:00 PM 10:00 PM 4926
10 ESPN NASCAR SPRINT CUP L-11/07/2010 ......S 3:00 PM 7:01 PM 4846
11 FOXNC THE OREILLY FACTOR-11/03/2010 ..W.... 8:00 PM 9:00 PM 4802
12 USA WWE ENTERTAINMENT-11/01/2010 M...... 10:00 PM 11:07 PM 4789
13 AMC WALKING DEAD-11/07/2010 ......S 10:00 PM 11:00 PM 4707
14 DSNY HANNAH MONTANA FOREVER-11/07/2010 ......S 7:00 PM 7:30 PM 4618
15 FOXNC AMERICAS ELECTION HQ-11/02/2010 .T..... 12:00 AM 1:00 AM 4605
16 FOXNC THE FOX REPORT W/S.SMITH-11/02/2010 .T..... 7:00 PM 7:50 PM 4525
17 NICK SPONGEBOB-11/07/2010 ......S 9:30 AM 10:00 AM 4455
18 ESPN COLLEGE FOOTBALL AFT L-11/06/2010 .....S. 12:01 PM 3:52 PM 4326
19 NICK SPONGEBOB-11/06/2010 .....S. 9:30 AM 10:00 AM 4238
20 NICK SPONGEBOB-11/07/2010 ......S 9:00 AM 9:30 AM 4227
21 ESPN SPRING HORSE RACING L-11/06/2010 .....S. 6:18 PM 7:09 PM 4095
22 FOXNC THE OREILLY FACTOR-11/04/2010 ...T... 8:00 PM 9:00 PM 4001
23 ESPN COLLEGE FOOTBALL PRIME L-11/06/2010 .....S. 7:09 PM 10:24 PM 3965
24 NICK SPONGEBOB-11/05/2010 ....F.. 6:30 PM 7:00 PM 3961
25 NICK SPONGEBOB-11/06/2010 .....S. 9:00 AM 9:30 AM 3939
26 HIST PAWN STARS-11/01/2010 M...... 10:30 PM 11:00 PM 3867
27 NICK ICARLY-11/02/2010 .T..... 7:00 PM 7:30 PM 3747
28 NICK T.U.F.F. PUPPY-11/06/2010 .....S. 10:00 AM 10:30 AM 3739
29 DSNY HANNAH MONTANA FOREVER-11/07/2010 ......S 9:00 PM 10:00 PM 3719
30 HBOM AVATAR-11/06/2010 .....S. 8:00 PM 10:42 PM 3677
31 ESPN SPORTSCENTER: L-11/01/2010 M...... 11:44 PM 1:15 AM 3627
32 ESPN COLLEGE FOOTBALL PRIME L-11/04/2010 ...T... 7:30 PM 10:57 PM 3607
33 FOXNC THE OREILLY FACTOR-11/01/2010 M...... 8:00 PM 9:00 PM 3603
34 HIST PAWN STARS-11/01/2010 M...... 10:00 PM 10:30 PM 3603
35 DSNY HANNAH MONTANA FOREVER-11/07/2010 ......S 6:30 PM 7:00 PM 3584
36 NICK PLANET SHEEN-11/07/2010 ......S 10:00 AM 10:30 AM 3560
37 FOXNC HANNITY-11/03/2010 ..W.... 9:00 PM 10:00 PM 3548
38 NICK ICARLY-11/02/2010 .T..... 6:30 PM 7:00 PM 3527
39 USA NCIS-11/03/2010 ..W.... 8:00 PM 9:00 PM 3440
40 NICK ICARLY-11/01/2010 M...... 7:00 PM 7:30 PM 3404
BASIC CABLE NETWORK RANKINGS FOR WEEK OF: 11/01/2010-11/07/2010
SOURCE: NIELSEN MEDIA RESEARCH (NHI)
TOP 40 NETWORKS RANKED ON PERSONS 2+

PRIMETIME (M-SU 8PM-11PM)* TOTAL PROGRAMMING DAY *

HHLD HHLD P2+ HHLD HHLD P2+

Live+SD CVG Live+SD AA Live+SD AA Live+SD CVG Live+SD AA Live+SD AA
RANK NET DUR AA% (000) (000) RANK NET DUR AA% (000) (000)
1 ESPN 1260 2.6 2575 3509 1 NICK 5820 1.6 1600 2143
2 FOXNC 1260 2.3 2304 2986 2 ESPN 9900 1.2 1236 1572
3 USA 1260 2.2 2191 2855 3 FOXNC 9900 1.3 1280 1543
4 TNT 1260 1.4 1395 1824 4 NAN 4080 1.3 1282 1496
5 HIST 1260 1.3 1309 1755 5 USA 9900 1.1 1125 1367
6 NAN 1020 1.3 1278 1568 6 TNT 9900 1.1 1087 1315
7 FX 1260 1.3 1088 1548 7 ADSM 3180 1 974 1116
8 TBSC 1260 1.1 1147 1547 8 TOON 6720 0.8 756 974
9 TOON 840 0.9 927 1258 9 TBSC 9900 0.7 693 848
10 FAM 1260 0.8 823 1215 10 HIST 8460 0.6 615 772
11 AEN 1260 0.9 926 1199 11 FX 8160 0.7 551 721
12 HGTV 1260 0.9 924 1152 12 AEN 8460 0.6 552 685
13 FOOD 1260 0.8 847 1122 13 FOOD 8310 0.5 545 664
14 DISC 1260 0.8 793 1069 14 HGTV 8910 0.6 569 655
15 AMC 1260 0.8 764 1063 15 FAM 7560 0.5 479 636
16 BRVO 1260 0.9 830 1054 16 TRU 5760 0.5 493 634
17 MSNBC 1260 0.9 868 1052 17 DISC 7560 0.5 486 623
18 SYFY 1260 0.8 754 1042 18 AMC 8820 0.5 469 598
19 TLC 1260 0.8 802 1017 19 SPIKE 7920 0.5 469 588
20 TRU 1260 0.8 700 970 20 TVL 9300 0.5 479 571
21 BET 1260 0.8 728 969 21 NKJR 9900 0.6 416 563
22 SPIKE 1260 0.7 736 963 22 MSNBC 9900 0.5 442 514
23 CMDY 1260 0.7 730 936 23 CMDY 8400 0.4 423 509
24 TVL 1260 0.7 690 856 24 LIF 7410 0.4 424 501
25 ESPN2 1260 0.6 633 836 25 TLC 8460 0.4 411 489
26 HALL 1260 0.8 658 833 26 CNN 9900 0.4 409 488
27 NKJR 1260 0.8 588 813 27 MTV 8460 0.4 404 464
28 CNN 1260 0.6 629 804 28 BET 9900 0.4 365 462
29 MTV 1260 0.6 642 797 29 BRVO 8340 0.4 377 454
30 LIF 1260 0.6 577 708 30 SYFY 9900 0.3 339 441
31 ENT 1260 0.6 545 672 31 ENT 8760 0.4 364 427
32 LMN 1260 0.6 475 567 32 HALL 9900 0.4 362 425
33 APL 1260 0.4 402 547 33 LMN 9900 0.4 339 386
34 NGC 1260 0.6 380 510 34 ESPN2 9900 0.3 313 380
35 OXYG 1260 0.5 368 473 35 ID 9900 0.4 292 347
36 ID 1260 0.5 354 448 36 APL 9900 0.3 280 342
37 TRAV 1260 0.3 326 445 37 GSN 7920 0.3 231 290
38 CMT 1260 0.3 295 407 38 WGNA 8880 0.3 235 284
39 HLN 1260 0.3 343 398 39 NGC 8640 0.3 223 278
40 GSN 1260 0.4 294 388 40 TRAV 8160 0.2 199 256

*Excludes networks not programming in majority of daypart (51%+)

Total Programming Day = M - Sun 6AM - 6AM or Individual Network's Total Programming Day and Sun 6AM - 3AM for Most Current Week
Coverage area ratings are within each cable network's universe.
As some networks program different portions of the day, the DUR column indicates each network's duration in minutes for the measurement period and the
daypart.
This report includes only those cable networks who supply program names to the industry.