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Communication for Empowerment in Madagascar: An assessment of communication and media needs at the community level (2008)

Communication for Empowerment in Madagascar: An assessment of communication and media needs at the community level (2008)

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Published by HayZara Madagascar
Several elements are crucial to empowering vulnerable and marginalised groups of people: access to appropriate and accurate information, the ability to use and leverage their voices, and the availability of spaces for dialogue and debate. Such conditions can best be achieved when media support and media capacity development aim to directly address the information and communication needs of vulnerable and marginalised people, and to engage such people in planning for their own futures. We call such media support “communication for empowerment“.

This document reports on a pilot study carried out in three districts of Madagascar: Antsirabe, Moramanga and Tsiroanomandidy. In each of the districts, needs assessments focused on identifying the information and communication needs of vulnerable and marginalised communities. We report here on how their needs were or were not met with existing media approaches. From this we will be able to engage in dialogue with people from these three districts to determine how they plan to alter the media environment for the better.

The work in Madagascar reported upon in this study is part of a global project aimed at elaborating, testing and refining a strategic planning tool. This tool is meant to be put to use in any strategic planning processes to ensure that the resulting implementation plans include effective ways of ensuring appropriate access to information and voice for all – also the marginalised and vulnerable parts of the population. The C4E tool will later then be put to use in both national, regional and community planning contexts.
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UNDP Oslo Governance Centre, CFSC, and UNDEF. This report was written by staff and consultants from the Andrew Lees Trust with input from Barry Driscoll of UNDP. Project coordination and editing by staff and consultants of the Communication for Social Change Consortium.
Several elements are crucial to empowering vulnerable and marginalised groups of people: access to appropriate and accurate information, the ability to use and leverage their voices, and the availability of spaces for dialogue and debate. Such conditions can best be achieved when media support and media capacity development aim to directly address the information and communication needs of vulnerable and marginalised people, and to engage such people in planning for their own futures. We call such media support “communication for empowerment“.

This document reports on a pilot study carried out in three districts of Madagascar: Antsirabe, Moramanga and Tsiroanomandidy. In each of the districts, needs assessments focused on identifying the information and communication needs of vulnerable and marginalised communities. We report here on how their needs were or were not met with existing media approaches. From this we will be able to engage in dialogue with people from these three districts to determine how they plan to alter the media environment for the better.

The work in Madagascar reported upon in this study is part of a global project aimed at elaborating, testing and refining a strategic planning tool. This tool is meant to be put to use in any strategic planning processes to ensure that the resulting implementation plans include effective ways of ensuring appropriate access to information and voice for all – also the marginalised and vulnerable parts of the population. The C4E tool will later then be put to use in both national, regional and community planning contexts.
---------------------
UNDP Oslo Governance Centre, CFSC, and UNDEF. This report was written by staff and consultants from the Andrew Lees Trust with input from Barry Driscoll of UNDP. Project coordination and editing by staff and consultants of the Communication for Social Change Consortium.

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Categories:Types, Research
Published by: HayZara Madagascar on Nov 10, 2010
Copyright:Attribution Non-commercial

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07/01/2012

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Communication for Empowerment in Madagascar
An assessment of communication and media needs at the community level2008
 
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Communication for Empowermentin Madagascar
An assessment of communication and media needsat the community level2008
UNDP Oslo Governance CentreCommunication for Social Change ConsortiumUNDEF
 
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This report was written by staff and consultants from the Andrew Lees Trust with input fromBarry Driscoll of UNDP. Project coordination and editing by staff and consultants of the Communicationfor Social Change Consortium.The views and interpretations in this report are the authors’ and do not necessarily reflect those of UNDPor of the Communication for Social Change Consortium.The Communication for Empowerment initiative is funded by the United Nations Democracy Fund (UNDEF)and the United Nations Development Programme (UNDP).Copyright © 2008 UNDP and the Communication for Social Change ConsortiumFront page photos: Adam RogersAddresses:
UNDP Oslo Governance CentrePostboks 2881 TøyenN-0608 Oslo, NorwayTel: +47.23 06 08 20Fax: +47.23 06 08 21Oslo.governance.centre@undp.org www.undp.org/oslocentre Communication for Social Change Consortium14 South Orange Avenue, Suite 2FSouth Orange, New Jersey 07079, United States.Tel: +1.973 763 1115Fax: +1.973 762 8267info@communicationforsocialchange.org www.communicationforsocialchange.org 

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