The Consumerology Report is a national survey commissioned by Toronto-based advertising agency Bensimon Byrne and conducted by The Gandalf Group.
It is a quarterly initiative designed to discover how important macro trends may, or may not, be impacting individual consumer behaviour. The study provides a unique perspective on the attitudes Canadians have about important issues. And, how those attitudes may impact their day-to-day behaviour and purchase decisions.
56 Pages
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07/28/2008 |
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