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Viral Video - www.socialmediamodus

Viral Video - www.socialmediamodus

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Published by Thomas DiSanto
Viral video
Viral video

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Published by: Thomas DiSanto on Nov 11, 2010
Copyright:Attribution Non-commercial

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11/11/2010

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By David Meerman Scott
bestselling author of 
The New Rules of Marketing & PR
and the new hit book
World Wide Rave
WORLDWIDERAVE
HOW WILL
YOU
CREATE A
Making of the Video
 
2
HOW WILL YOU CREATE A WORLD WIDE RAVE?
:: Making of the Video
D
AVID
M
EERMAN
S
COTT
©
2009 by David Meerman Scott
Copyright holder is licensing this under the Creative Commons License, Attribution 3.0.http://creativecommons.org/licenses/by/3.0/us/ 
Kyle Matthew Oliver
read early drafts of this e-book and provided valuable advice to make it read better.Contact Kyle at blog.kyleoliver.netE-book design is by the amazing
Doug Eymer
. Contact Doug at www.eymer.com
Disclosures
: Some of the people quoted or mentioned in this e-book are my friends and I havebusiness relationships with several of the companies mentioned or profiled.
Please feel free to post this on your blog or email it to whomeveryou believe would benefit from reading it.
Thank you.
 
WRL DW I D ERav E
 Wha t  the hec is  tha t?
3
HOW WILL YOU CREATE A WORLD WIDE RAVE?
:: Making of the Video
D
AVID
M
EERMAN
S
COTT
In troducin  the ne w hi t boo  from Da vid Meerman Sco t t 
A  Wor ld  Wide Ra ve is  w hen peop le aro und  t he  wor ld are  ta l king a bo u t  yo u,  yo ur compan y, and  yo ur prod uc ts — w he t her  yo ure  loca ted in San Francisco, D u bai, or Re y kja ví k. I ts  w heng lo ba l comm uni ties eager l y  lin k  to  yo ur s t u on  t he  We b. I ts  w hen on line  b uzz dri ves  b u yers to  yo ur  vir t ua l doors tep. And i ts  w hen  tons o ans  visi t  yo ur  We b si te and  yo ur  b log  beca use t he y gen uine l y  wan t  to  be  t here.Ho w do  yo u s tar t one? I t  he lps  to  kno w  t he r u les:
RL ESFHRav E n b Dy
cares abou tyourproduc ts (e xcep tyou ).
 n 
coercion required.
LS
con trol.
t  DW n 
roo ts.
CRat E
 triggers  tha tencouragepeopletoshare.
 i  n t
 theworldtoyour ( virtual) doors tep.
 You can  trig er aWorld  Wide Ra ve  too — jus t crea te some thin  valuable  tha t people  wan t to share, and mae i teas y  for  themto do so. 

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