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The Kick to Champagne

The Kick to Champagne

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Published by David Rosenthal
My senior thesis...
My senior thesis...

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Published by: David Rosenthal on Nov 11, 2010
Copyright:Attribution Non-commercial

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04/04/2011

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THE KICK TO CHAMPAGNE
A Marketing History of the World’s Most Fabulous Wine
 
David James Rosenthal
A Senior Thesis submitted to the Department of French and Italian, Princeton Universityin partial fulfillment of the requirements for the degree of Bachelor of Arts.Princeton UniversityPrinceton, New Jersey 08544Copyright David Rosenthal, 2007April 9, 2007This thesis represents my own work in accordance with University regulations.David J. Rosenthal
 
1This thesis is dedicated to my parents—For their love and support in everything I do.Cheers!Love, T.G.O.
 
2
Table of Contents
Acknowledgements……………………………………………………………………...(3)Précis (French)………….……………………………………………………………….(4)Introduction……………………………………………………………………………...(9)Chapter One: Drinking the Stars……………………………………………………….(11)Chapter Two: Bubbling to the Top…………………………………...………………..(26)Chapter Three: Depression, War, and Wine……………………….…………………..(42)Chapter Four: Tastemakers and Trendsetters…………………………………………..(52)Conclusion……………………………………………………………………….……..(71)Figures…………………………………………………………...……………………..(73)Works Cited……………………………………………………………………...……..(78)

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