Professional Documents
Culture Documents
August 2010
About Oddcast
Guaranteed Results
Our distribution division ensures success by driving participation of a
brand’s target audience, and guaranteeing user engagement levels.
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Clients
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Power of Social Media
67%
51%
79%
60%
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Greatest Hits
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Recently Launched!
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NBC Universal -“Minion Dominion”
• Subservient Chicken on
steroids
“fight”
SAMPLE VIDEO
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1-click customization
Dove - “Be a Hair Star”
CLICK TO VIEW
Users’ personal
images inserted
into edit
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Monte Carlo – “Billboard Your Friend”
• 1-Click Facebook
Connect converts your
photos into a stylized
billboard
CLICK TO VIEW
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Head tracking augmented reality
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Head Tracking AR – Technology Overview
• Automatic tracking of
head in webcam
INTRO VIDEO
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Malibu Rum - “Maliboom-Boom Video”
• In native Flash - no
download required
SAMPLE VIDEO
CLICK TO VIEW
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Head Tracking AR – Sample Effects
VIEW CAMPAIGN
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Head Tracking AR - Photo Booth Application
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Showtime / Dexter - Eye Tracking AR
• Mash-up of Facebook
Connect and Retinal
Scan
• Application can
recognize eye
movements (blink,
stare, etc.)
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Mobile Capabilities
Send 2 Mobile – BabyMail Example
VIDEO RECAP
CLICK TO VIEW
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iPhone Applications - Capabilities
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3D Photo-Morphing
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Photo Morph - “Make Your Friend Confess”
User: client@oddcast.com
Pass: review123 CLICK TO VIEW
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Photo Morph - Avatarize Yourself
• 7.8MM Sessions in 2
months
CLICK TO VIEW
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Avatarize Yourself – Social Redistribution
Twitters
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Avatarize Yourself – Global Reach
• 3.1 MM Sessions
CLICK TO VIEW
User: client@oddcast.com
Pass: review123
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Photo Morph - “FLOTObooth”
CLICK TO VIEW
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EA Games – Web to Billboard
1. User uploads photo to create personalized 3. User’s image is broadcast live on Times
video game box with their image Square video billboard
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SAMPLE VIDEO
Star in a Video
Video Star – “Enter the Game
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VIDEO DEMO
Video Star – “My Movie Moment”
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VIEW CAMPAIGN
Video Star – GameStop
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Dynamic Video – Face Insertion Technology
Goatee OFF
Moustache OFF
Headphones OFF
Lipstick OFF
Nose Ring OFF
Goatee OFF
Moustache OFF
Headphones OFF
Lipstick OFF
Nose Ring OFF
Goatee ON
Moustache ON
Headphones ON
Lipstick ON
Nose Ring ON
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Dynamic 3D engine
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3D Engine - Toy Story 3
• Fully animated 3D
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3D Engine - Svedka Fem Bot
CLICK TO VIEW
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3D Engine – Human Characters
3D DEMO 3D DEMO
3D DEMO
3D DEMO
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3D Engine - Animals
• Unlimited number of
3D DEMO
animated actions can be
added (swirls, flips,
jumps, etc.)
3D DEMO
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Voice Command 3D – Parrot Application
• Parrot responds to a
wide range of
commands spoken
aloud by the user
“Fly”
3D DEMO
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Custom audio campaigns
Sonic’s “Tater Taunt”
• 58,000 Users
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Cheetos – Chester Talk
CLICK TO VIEW
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“Get Munked” & “Squeakquel”
CLICK TO VIEW
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Custom E-Card Campaigns
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Career Builder - “Monk-E-Mail”
• 7 Minute + Average
Session Time
• Average Monk-E-Mail
opened 1.6 times
“The third greatest human achievement, after
only democracy and velcro.”
READ CASE STUDY
CLICK TO VIEW
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Kraft Lunchables - “Animal Mix-Up”
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Purina - Brand Partnership
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PointRoll Rich Media Ads – Powered by Oddcast
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TGI Friday’s - “Call Woody”
VIDEO RECAP
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Rich Media Ad - Features
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Rich Media Banner – Sample Pop-Up
• Oddcast user-generated
campaigns can appear in
banners, pop-ups, or any
rich media advertising
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Rich Media Example: Vonage
• Progressive messaging
• Content based on
geography
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Rich Media Example - BP Baby Mail
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Rich Media Example - House
• Artificial Intelligence-driven
‘live’ chat with Hugh Laurie
of Fox’s House.
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Rich Media Example: Killington
• Click through to
Killington’s “The Buzz”
landing page was
1300x more than
previous standard .gif
banners.
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Interactive Blogs
Collaborate to Develop the user Technical Distribution, P.R. Real time reporting
develop creative experience flow implementation and other on all user
concepts that will and application and coding of “seeding” activities interactions,
engage users interface design the application in conjunction with including e-mails
and create brand or integrate campaign launch sent, creations, time
impact. Define client provided on site, and more
successful design.
metrics and set
realistic goals.
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Reporting Snapshot
• “Viral” = Sessions
initiated from content
created in the application
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Reporting Example
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Moderation
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Guaranteed Distribution
Distribution – Guaranteed Engagements
ACTIVITY ENGAGEMENTS
Analyze
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Distribution Case Study - Wet
• Active management of
promotion-specific Twitter
account; Facebook app
targeting
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E-learning & customer service
E-Learning Solutions - Chase
• Emphasize brand
differentiation
• Ensure employees
NATIONWIDE are clear on
the company’s unique
positioning and brand
identity
Chase internal training application for sales and marketing team
CLICK TO VIEW
User: demo
Pass: mynewdemo
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Comprehensive Training Center - Chase
• Includes Interactive
classrooms, avatar guided
Q&A, and other features
• Animated speaking
characters bring scenarios
to life and enhance
learning
CLICK TO VIEW
User: demo
Pass: mynewdemo
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E-Learning Solutions - The Children’s Place
• Provides engaging
interactive human element
that audience relates to
• Increase user
engagement / interest
levels in content / Cool!
Result:
Avatar-based learning center for “PLACE Card” sales team TCP increased enrollment for
their “PLACE” card by 29%
through Avatar training!
CLICK TO VIEW
User: demo
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Pass: mynewdemo
Online Training - Other
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Smart Bots & Artificial Intelligence
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Pharma campaigns
Nexium & One-a-Day
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Aleve
• Brand awareness
campaign
• Ran competition to
promote the power of
feeling good (with Aleve)
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National Suicide Prevention
• User-driven messaging
on suicide prevention
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GSK / Glaxo Smith Kline
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Nexium
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Acne Medication
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Rozeram
• Rozeram – “Your
Dreams Miss You”
campaign
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Advil
• Avatar-driven banner
illustrates the power of
Aleve
• Character animates
within banner, creating
brand impression
without demanding a
click-through from the
user
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APPENDIX
Jamba Juice
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Nokia
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Talk Talk
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Dell
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Breyers
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Technologies
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