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Table Of Contents

Historic Differentiation Strategy
Apple’s Partly Open Ecosystem Strategy
1987-1997: The Lost Decade
Turnaround in the Jobs II Era
Successful Entry into Music
Convergence Imperatives in Mobile Handsets
Market Experiments
Product Concept
Platform Strategy
Segmentation Strategy
Conformance and Deviation from Earlier Strategies
Openness in Mobile Devices
Apple’s Strategy
Dominant Design
Date Company Product Announcement
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Apple Strategy

Apple Strategy

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Published by Don Preacherman

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Published by: Don Preacherman on Nov 11, 2010
Copyright:Attribution Non-commercial


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