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Table Of Contents

1.1 ‘Banking’ on CRM’
1.2 Defining CRM
1.3 Study of Banking Sector
2.1 Definition of banking
2.2 Know Your Customer (KYC)
3.1 CRM in banking
3.2 Needs of a Bank
3.3 Utility of CRM in Banks
3.4 CRM is Business Transformation
3.5 CRM Implementation in Banks in India
4.1 Consumer Exclusion and Social Responsibility in Marketing Decisions
4.2 FIELD RESEARCH OBJECTIVES
4.3 METHODOLOGY
4.4 TABLE 1. DEMOGRAPHICS OF THE SAMPLE
4.5 Data Analysis
4.6 FINDINGS
5.1 Setting socially responsible Marketing Objectives and Strategy
5.2 Customer Dialogue Builds Loyalty & Profit
5.3Customer 360°
5.4 Inbound Customer Marketing Research Report
6.1Banking on an Online Future
6.2 Cost Trap
6.3 The Rewards
8.3 Customer Support – A historical perspective
8.4 Evolution of Customer Relationship Management
8.5 Current CRM and E-support Environment
8.6 The challenges of personalized Enterprise E-Support
8.7 Overview – More than just E-Support
10.1 Ten Myths About the Customers
10.2 Retail Bank: Let's Ask the Customers
10.3 Five "Doing-Areas"
10.4 Seventeen Customer Directives- evolution of E- CRM
11. Help Customers Navigate
12. Privacy
13. Should Not Limit Customers Choices
14. Relevant Details
15. Give what is genuine to a customer
16. Should Be innovative
17. Do not Ignore Important Relationships
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22742565 Customer Relationship Management of Bank Sector

22742565 Customer Relationship Management of Bank Sector

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Published by Akshay Sadekar

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Published by: Akshay Sadekar on Nov 12, 2010
Copyright:Attribution Non-commercial

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01/31/2012

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