Our “white wires” are shown through our character. Typically, self-development gurus definecharacter as our principles, values, and morals, like integrity, honesty, etc. Of course, practice allthat stuff. But I’m no preacher.Furthermore, you may need to convey
principles and hobbies to exemplify your own persona. For example, Trump embodies “rugged individualism” like Horatio Alger. AndMadonna and J.Lo embody sexiness as a virtue. You may believe in values that many don’t:Remember, controversy is a double-edged sword.Our principles, values, interests, and cultural background are part of our “inner character.” It’sour substance. Our “outer character” is our style. Our personal style is how (and what) wechoose to express. It’s what others first see, hear, and feel about us – by us, and through others.Our outer character is the epitome of our persona.How do you begin crafting your Persona Style? Think of yourself as a novelist; depict your
character. Your outer character expresses its “back-story” and inner dialogue. You’ll be able to visualize your Personal Brand character through Role Models later. For now, answer this litany of questions.
This is part of your inner character, though hobbies are often expressedthrough collectibles and social engagements. Which hobbies, interests, or social causestake up your time? How many trinkets showcase your passion?
How trendy are your clothes? What colors do you prefer? Whataccessories do you wear? How do you style your hair? What would a caricaturistexaggerate?
Your body language:
How casual or formal is your stance? How do you walk or carryyourself? How expressive are you with your hands or face? Can fans impersonate your body language?
volume, tone, pitch, speed, rhythm?