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Godrej Consumer Products

Godrej Consumer Products

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Published by Nalin Gupta

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Published by: Nalin Gupta on Nov 12, 2010
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Godrej Consumer Products
Godrej Consumer Products (GCPL) is a leader among India's Fast Moving Consumer Goodscompanies, with Personal and Home Care Products. Our brands, which include Cinthol, No. 1,Expert and Ezee, among others, are household names across the country.Branch Offices in Mumbai, Delhi, Kolkata and Chennai ensure pan-India coverage, whilefactories located at Malanpur (Madhya Pradesh), Thana (Himachal Pradesh), Katha (HimachalPradesh), Guwahati (Assam) and Sikkim cater to the diverse requirements of our product portfolio.With the acquisition of Keyline Brands in the United Kingdom, Rapidol and Kinky Group, SouthAfrica and Godrej Global Mideast FZE, a 100% subsidiary of Godrej International, GCPL nowowns international brands and trademarks in Europe, Australia, Canada, Africa and the MiddleEast.At GCPL, we are driven by our mission to continuously enhance the quality of life of consumersin high-growth markets with superior-quality and affordable personal care and hygiene products.Godrej Group is one of the largest conglomerates based in Mumbai, India, involved in variousindustries that include appliances, precision equipment, machine tools, furniture, healthcare,interior solutions, office equipment, food-processing, security, materials handling and industrialstorage solutions, construction and information technology. Its products include security Systemsand Safes, Typewriters and Word processors, Rocket Launchers, Refrigerators and Furniture,Outsourcing Services, Machine Tools and Process Equipment, Cosmetics and Detergents,Engineering Workstations, Medical Diagnostics and Aerospace Equipment, Edible Oils andChemical, Mosquito Repellents, Car perfumes, Chicken and Agri-products, Material HandlingEquipments Like FORKLIFT Trucks, Stackers, Tyre handlers, Sweeping machines, accessequipments etc. The Group is headed by Adi Godrej and Jamshyd Godrej.Traditionally, Vikhroli, a suburb to the Northeast of Mumbai has been Godrej's manufacturing base, but increasingly the group has moved significant production facilities away from Mumbai.The Godrej group also owns vast land in Vikhroli, occupying 3500 acres (14 sq km) of land on both sides of the Vikhroli section of the LBS marg. That makes the Godrej group the biggest private land owner in Mumbai by far. Such vast land can, in theory, be used to create at least1,500 acres (6.1 km
2
) of residential floor space, which, at very modest rates (Rs.10000/sq ft), can be sold for USD 16 billion. Thus, the Godrej group is sitting on an invisible cashpile that is envyof other Indian conglomerates.
 
Mathematical Representation of Godrej Consumer Product¶s Growth inLast Ten Years
Year Income Expenses Profit Marginal Income Marginal Expenses
2001
 
449.1 389.4 59.7
2002
 
464.9 391.9 73 15.8 2.5
2003
 
476.02 395.54 80.48 11.12 3.64
2004
 
491.59 402.89 88.7 15.57 7.35
2005
 
562.67 457.75 104.92 71.08 54.86
2006
 
655.62 517.24 138.38 92.95 59.49
2007
 
760.85 608.59 152.26 105.23 91.35
2008
 
891.92 693.27 198.65 131.07 84.68
2009
 
1095.87 925.46 170.41 203.95 232.19
2010
 
1274.2 1000.6 273.6 178.33 75.14
GRAPHSTotal IncomeA.
 
Linear ApproximationB.
 
Logarithmic Approximation
y
= 89.83x + 218.10200400600800100012001400024681012
T
otal Income
Total IncomeLinear (Total Income)
 
 C.
 
Polynomial (order 2) ApproximationD.
 
Power ApproximationE.
 
Exponential Approximation
y
= 315.4ln(x) + 235.70200400600800100012001400024681012
T
otal Income
Total IncomeLog. (Total Income)
y
= 13.11x
2
-54.45x + 506.70200400600800100012001400024681012
T
otal Income
Total IncomePol
y
. (Total Income)
y
= 342.8x
0.439
0200400600800100012001400024681012
T
otal Income
Total IncomePower (Total Income)

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