Professional Documents
Culture Documents
This report
is dedicated to the
beauty & Reality
of Universe
Acknowledgements
Then I am very thankful to Mr Rao Naeem ( Leasing Department) for his huge
guidance to me .At many occasions ,I used to spent my leisure time with me
and he used to comprehend me about the important information about banking
industry for which I am very thankful to him.
Muhammad Ahmad
Internee ,Second batch,2010.
Askari Bank Ltd.
PREFACE
Business Administration study is much different from traditional studies.here
unlike the tradition of cramming , the students are encouraged to learn skills
,talents and confidence that let them to perform successfully in practical
career.For this purpose ,the whole study of MBA is embedded with many
assignments ,presentations and projects that garnish such skills of students and
help them in gaining idea about the practical business world.The internship
program is also intended for such purpose.However , as it takes at the end of
studies ,it revises the majority of MBA study concepts and as students have
become much aware and mature about business world,so it gives them a final
touch in their boomed shaping.
Executive summary
Banks play very important role in the economy of any nation. According to many
analysts ,the economics health of any country can be checked by having a look at its
banking sector. Although banks create no new wealth but their principal activities like
borrowing, lending and related activities facilitate the process of production,
distribution, exchange and consumption of wealth.Also the banks mobilizes the
savings of the people into other projects ,thus such series of further investments
brings boom to economy and opens more jobs.For this reason, many economic
icons term bank as the blood of economy.
The similar is the case with Pakistan.The present decade may be termed as the
golden era for banking sector in Pakistan in which many private sector banks have
rapidly boomed up and diversified .The banking sector offered some of the very
demanding offerings specially car leasing , ATM’s ,credit cards that took huge
appreciation and demand from public.The huge success of banking sector also
attracted foreign investment in this sector and therefore we saw massive foreign
investment in our banking sector specially from the Arab States.
Askari Bank is one some banks that covered milestones in very brisk era and have
raised flags of their success ,quality,reliability in the industry. It was founded in 1992
and in its journey of about eighteen years, its growth and success patterns have far
outgrown the industry standards.History is evident that change is inevitable and who
has realized this reality and get consistently modified according to coming change,
has survived even in the tough and intense competition. Askari bank realizing this
fact, has always given keen foucs at innovation ,improvement and flexibility
according to the customer , market and economic environment change.Its shorter
,smart name ,sober colors and fresh outlook depicts its views and ideology of
banking as well as its importance as strongest financial institutions in the country.
Introduction
Army Welfare Trust enjoys a unique and proud history. The Pakistan Armed
Forces have established several organizations for running industrial and
commercial enterprises. These organizations provide employment for ex-
servicemen, besides creating job opportunities for others. These organizations
include Army Welfare Trust (AWT), Fauji Foundation and Shaheen Foundation.
Vision
To be one of the leading business houses employing best business practices.
Mission
To undertake safe and profitable commercial activities in a manner that portrays
AWT's image as a respected market leader while generating maximum funds for
meeting the welfare requirements of the Army.
Core Values
We have an unwavering commitment of being a good partner,
focused on building productive, collaborative, trusting and beneficial relationships with
governments, other companies, customers, communities and each other
Milestones
- 1984 …Askari Sugar Mills was established in district Badin, province Sindh .
- 1990
• Askari Woolen Mills started its operations in March 1990.
• Askari Shoe project was established in May 1990.
• Askari Real Estate unit was established in 1990.
- 1992 ..
Askari Bank Ltd. commenced its operations in April 1992.
- 1993 .
.Askari Leasing Ltd. was established in September, 1993.
- 1995
• Askari Aviation Pvt. Ltd. was established in July 1995 .
• Askari General Insurance Company Ltd. was established in October 1995.
- 1996
• Askari Guards Pvt. Ltd. was raised in May 1996.
• AWT acquired two Cement Plants at Wah and Nizampur in 1996.
• Askari Pharmaceuticals was found in 1996.
• Mobil Askari Lubricants Ltd. started operations in December 1996.
- 1997
Askari College for Entrepreneurs was established in July 1997 at Rawalpindi.
- 1998
Askari Information Systems Ltd. was established in 1998.
- 2002
Askari Compressed Natural Gas Project was launched in 2002.
• Askari CNG
• Askari Farms and Seeds
Askari
Bank
Limited
Askari Bank Limited
Introduction
A shared network of 4,173 online ATMs covering all major cities in Pakistan
supports the delivery channels for customer service. As at December 31, 2009,
the Bank had equity of Rs. 14.95 billion and total assets of Rs. 254.33 billion,
with 984,485 banking customers, serviced by our 6,159 employees. Askari
Investment Management Limited and Askari Securities Limited are
subsidiaries of Askari Bank engaged in managing mutual funds and shares
brokerage, respectively.
The bank’s policies, vision , flexible approach ,financial strength , strong back
and firm foundation ,all these elements have already put the bank on its journey
to marvelous success .It has proved its value and strength in a very brief span
of time and yet it has a long way to go ahead.The commitment ,teamwork and
fairness of bank’s employees and the integrity of all of its activities are focused
at efforts driven towards success ,customer satisfaction and eventually long
term profitable relationships.
Mission Statement
Vision
Askari Bank’s vision to be the bank of first choice in the region demands
continuous strive for creation of business opportunities with innovation while
maintaining core values to meet its commitment to all stakeholders.The range
of products aims to serve diverse customer base that comprises of
corporates, SMEs individual savers, households and, farmers. At the same
time, its people are constantly engaged in assessing customer needs and
market dynamics to realign its products and its priorities to attain brand
recognition and competitive edge. It is reshaping portfolio of businesses by
investing in higher growth areas, extending and developing our core
competencies and moving out of weak and non–core segments.the existing
technology with a comprehensive state-of-the-art solutions. This initiative will
greatly improve its product delivery and service abilities.
Our thinking
Our values
Our customers
Knowing our customers and their needs is the key to our business success.
Our products and services are as diverse as our market segments. Our client
relationship managers are well equipped and well trained to provide the most
efficient and personalized service to the customers. Askari Bank is proud of
its pioneering role in providing the most modern and technologically advanced
services to its 984,485 relationships.
Our investors
We believe that the bottom line of any business is creating shareholder
value. To gain their trust and confidence, we believe in providing our investors
timely, regular and reliable information on our activities, structure, financial
situation, and performance.
Our employees
We strongly believe that the interests of the Bank and the employees are
inseparable. At Askari we try to create a ‘we’ culture where there is mutual
trust and respect for each other. We encourage ownership behavior so that
everyone feels responsible for the performance and reputation of the Bank.
We are committed to develop and enhance each employee’s skills and
capabilities through extensive in–house and external training programs and job
rotations. In order to ensure meritocracy, our appraisal system is purely
performance based.
Corporate Objectives
• To achieve sustained growth and profitability in all areas of business.
• To effectively manage and mitigate all kinds of risks inherent in the banking
business.
• To deliver timely solutions that best meet the customers’ financial needs.
Askari Bank seeks to maintain high standards of service and ethics enabling it to be
perceived as impartial, ethical and independent. In addition to the general guidelines,
the following are the salient features of the Bank’s code of ethics and conduct.
• Employees must remain alert and vigilant with respect to frauds, thefts or illegal
activities committed within the Bank premises.
Corporate Information
A : Director’s Profile
Lt. Gen. Javed Zia HI (M) …..Chairman
B: Audit Committee
Dr. Bashir Ahmad Khan…. Chairman
C: Auditors
KPMG Taseer Hadi & Co.Charted Accountants.
"Askari Bank has won the first position in the "Best Corporate Report
Award for the year 2008" by ICAP & ICMAP."
We have been given “The Best Bank in Pakistan” award by Global Finance
magazine twice i.e. for the years 2001 and 2002. We have been given the
“Best Consumer Internet Bank” award by Global Finance magazine for the
years 2002 and 2003. We won the Euromoney and Asiamoney awards as
early as 1994, 1996 and 1997. We have A1+, the highest possible credit
rating, for short-term obligations, and our long-term rating stands at AA. We
won the prestigious “Best Presented Annual Accounts” award from the
Institute of Chartered Accountants in Pakistan (ICAP), and The Institute of
Cost and Management Accountants in Pakistan (ICAMP), for the Services
Sector, for the years 2000, 2001and 2002. We have also received ranking
prizes during the last six years from the South Asian Federation of
Accountants (SAFA) for “The Best Presented Annual Accounts” for the
financial sector, in the SAARC region. In 2007 Askari bank won “The Best
Consumer Banking Award 2006” for the third consecutive year from the
consumer Association of Pakistan. In 2008, Askari Bank has been given “The
Best Retail Banking Award 2008” by Pakistan Guarantee Export Corporation
Ltd.
Organogram
Principal Foreseen Attributes
Implementation of the new core banking system is planned in phases. In the first phase
most products and services in our conventional branches are being addressed while in
the second phase Treasury and Islamic Banking services will be covered. In view of the
old system being decentralized and its reliance on branch based servers, roll-out of the
new system will be gradual over the entire branch network with all branches of the Bank
planned to be converted to the new system within two years of the first branch going
‘live’ during the first quarter of 2010.
Amongst the other applications, the Supply Chain Management System is expected to
transform the procurement process using electronic workflow over the Bank’s data
communication network. This system will also provide an Enterprise GL for the Bank
and will be able to integrate information from various sources to compile the overall
position of the Bank for reporting to the regulators as well as for the management. This
system will also be maintaining an up-to-date inventory of Bank’s fixed assets in a
central database.
The Human Resource Management System will enable the Bank to maintain an
elaborate database of its workforce. It will enable the human resource function to
manage its work in a highly efficient manner with functionalities such as employees
recruitment, payroll management, performance appraisal, training, etc. This system will
consolidate and upgrade many functions, currently carried out through the use of
disparate systems and procedures. Line managers will also be able to view relevant
information about their respective staff through the data communication network and
thereby manage their staff more efficiently.
The Risk Management System will enable the Bank to achievecompliance with the
central bank’s directives in this area and will help the Bank’s management to be able to
manage risk in a scientific andorganized way. It will help the Bank to achieve Basel-II
compliance in line with the Bank’s policy and regulatory directives.
The Customer Relationship Management System acquired by the Bank has vast
capabilities and will be absorbed into the Bank’s working in phases. In the first phase it
will be deployed to achieve workflow based credit approval in the consumer banking
area and also provide single view of the customer to the call center agents as well as
branch staff and relationship managers.
Branch network
New Name & Logo Interpretation
The management and board of directors of the bank
decided to change the name of the bank from Askari
Commercial Bank Limited to simply Askari Bank Limited.
This was for multiple reasons - firstly, the bank was
generally referred to as "Askari Bank". Secondly, in the
current scenario, the word "commercial" has become
redundant since all banks are commercial banks.
The change of name presented an excellent opportunity for a fresh new look for the
bank, which would be a reflection of the bank's desire to continue to evolve with and
adapt to the changing environment and dynamic consumer needs.
A: Simplicity in Design
The typefaces used for the logo are simple yet elegant. Without being overly stylish,
they make a solid statement about the bank, its approach to business while maintaining
the most critical aspect of any logo's design: readability. This is loosely defined as the
ability of any text to be readable and recognizable at first glance. The new "Askari bank"
logo is distinctive and can be recognized instantly on sight. The use of all lower case
letters and the use of "Askari" and "bank" as one word gives the logo a unique identity,
enabling it to stand out from the crowd
B:The colors
Change and evolution being the key driving elements of the new brand identity, the
colors of the bank have been revisited completely. The new colors are blue and grey,
with a touch of orange/yellow. Understanding this selection needs a basic
study of color psychology. Blue is the color of peacefulness, loyalty,
productivity and strength (or solidity). It is a color that induces positive
emotions in the human body and its effects on productivity, even human
strength, have been documented. Body builders work in blue rooms to be able to lift
heavier weights.
The second color used is a dark grey. This is the color of elegance, respect, wisdom
and balance. Darker shades of grey are said to be more representative of the
properties of the color black, which are modernity, power, sophistication
and wealth. However, by being grey and not black, it avoids the
connotations of death, fear, etc.
The last two colors, orange and yellow, are used in a combination which is
representative of a rising sun. The colors themselves, aside from the positive
connotations of a rising sun, carry the joint properties of sunlight, joy,
happiness, hope, wealth, energy, enthusiasm.
The current branch of Askari bank is situated at Ashraf Complex near the central town
hall.It works in a rented two storey building that is presented in the middle of the
Complex.This unique corner location gives adequate outlook garnish to the bank.Being
more visible and attractable to the general public..Also it is located in the heart of city
and thus easily approachable from all venues within the city.
The present location of the bank gives it some remarkable benefits also.One of the most
important is that it offers ample and wide parking lot to its employees and
customers.Also being at the main road where the main traffic streamline of city
flows,one can easily approach using rickshaw etc.
The Askari Bank is in this building right from its launching of Rahim yar khan
branch.However now it is massively felt that present site and building are becoming
insufficient to meet and handle larger and growing customers .Therefore the branch
management is also looking for some site to fabricate bank own’s building.This will not
let bank to build building according to own’s design and map but will also get relief of
the massive amount that is paid monthly in name of rent.
Like a normal bank,there are several general and routine operational departments in
the Askari bank limited. However it lacks all the departments and operations that are
being offered by the bank as a whole.for example ,currently it is not offering any
products of Islamic banking.
• My Bank Ltd.
• JS bank Ltd.
Mehboob
Hussain
Incharge Manager
BDO
Credit Operations
Dilshad
Salman Shakeel
Ahmed Ahmad
Manzoor
Remittance
Relationship Head ,online bills
BDO Incharge Account
Officer Teller
Argi opening
Imran Yousaf
Muhammad Wasim u
Aslam Ali Ahmad Jamil Shiraz
Imran Din
Relationshi
p Officer Accounts,
Assistant Clearance
Teller HR
Officer
Ammara Rehan
Rasheed M Saddiqui Maiha
Rana Tariq Lucky
sarwar
IT
Cashier
Incharge
M jamil
Khurram
First of all ,we go at a brief glimpse of various departments that are in operation at
Askari Bank Limited Rahim Yar Khan Branch.
Operational Banking Departments
The general banking department is the one which deals with the general banking
operations and activities that are mostly routine work on daily bases. It can be further
sub divided into the following departments.
This is the fundamental department that not only performs the fundamental and basic
operations but also deal the new as well as the retained clients of the bank.
Main Duties:
Current Account
Fixed Profit
The longer the period for amount keeping,higher is rate of
interest.And thus more will be the profit.
Term Deposit usually for the period of three months, six
months, One year, and five years.
Deduction of Zakat and withholding Tax @ 10%.
B: Clearance Department
The clearance system can be best described as
“A system by which banks exchange cheques and other negotiable instruments drawn
on each other within a specific area and thereby secure payment for their clients
through the Clearing House at specified time in an efficient way.”
To clarify this in simple words ,we can say by stating example that an
account holder of askari banks presents cheque of some other bank.Now
such cases are to be dealt by clearing department.the department gathers
all such cheques and later on verify the account and clears the amount
from the correspondent bank.This overall process is termed as clearing.
The clearing house is place where different ambassadors of various banks
exchange the instruments .Initially the bank used to perform this activity
themselves.But now, National Institutional Facilitation Technologies
(NIFT) is performing this operation among about 40 different Banks, 5571
Bank branches in 185 cities of Pakistan.
The NIFT has made the operation much easier and quick.Here at this
branch,normally the representative of NIFT comes daily near 2 pm and not
only collects all instruments that are accumulated in this branch but also
assign the instruments to the branch that are delivered by other
banks.This process is made very safe and secure by taking the assistance
of Seal tags.
The instruments that are normally cleared via this department include
Cheques
Demand Drafts
Pay Orders
C: Remittance Department
First we have a look at definition of remittance that is given below
“Remittance is transfer of funds from one place to another or from one person to
another.”
This is important service provided by banks both to its account holders as well as non-
account holder. It is also income generating source for bank.
The unique distinction of this department is that it works for the clearance of outside the
city instruments presented by the clients or any bank’s branch from outside the city.
Then it makes the relevant remittances.
In broad sense ,we can divide that involved parties into four classes,which are as
follows
1) Remitter
The remitter is the person who initiates the request for remittance. He /
She comes to issuing bank,requests for a remittance to be made, and
pays the money to be remitted.This is not a free service and the customer
has to pay its charges.Also it is not necessary to be account holder of that
bank for utilizing this service.
2) Remittee
A remittee is also called the payee. It is the person in whose name the
remittance is made.or in other words,we can say that remittee is the
person who receives the payment
.
3)Issuing Bank
The bank that sends or makes the remittance order on the request of
customer in termed as the issuing bank.For example if a person goes to
the Askari bank RYK branch and requests for a remittance,then this Askari
bank branch will be the issuing bank.
4) Paying Bank
Paying Bank is also called the drawee branch.It is the branch from where
the instrument is drawn by the remittee. It is usually located in a different
city.
Instruments Used In Remittances
Payment of Remittances
Pay Order (PO)
Pay Slip
Call Deposit Receipt (CDR)
Telegraph Transfer
Rupees Traveler Cheque (RTC)
Cancellation of PO, DD & CDR
Advance Tax against Remittances
D: Account Department
The most important task of this department is the maintaining and keeping eye at
records of past day activities that are taken place in the bank .An important thing that
takes place here is the daily verification and matching of various transactions from their
physical slips against the computer generated reports.These reports are continuously
updated by the bank intranet and finally at the end of banking day,they are printed. their
physical prove are match to the computer generated report and save it as a physical
that these transaction are take place in the bank. It is for this reason that accounts
department is sometimes termed as the backbone of bank.
The account department is also engaged with correspondence with head office and
other branches.Also it is responsible for making statements like expenses ,taxes
etc.The reports generated by this department may be daily,weekly ,monthly ,quarterly
,semi annually as well as annually .It depends upon the nature of activity.however
mostly simple activities required daily reporting.
In the Askari Bank Rahim yar khan branch , the Human Resourse Department also
works together alongwith the account department and by the same employees.Though
most of the human resource related policies and activities are centralized in Askari
Bank,yet this department perform some activities like performance evaluation report
making of bank employees ,feedback /complains from employees, any conflict or
problem resolution with the bank or its employees.This department also monitors and
handles matters relevant to internship and internees.Obviously it is this department that
clarify any candidate for internship approval ,then makes its placement and finally
evaluate its performance and task performed and grants the Internship Letter.
E: Cash Department
This is the most important department. It deals with the physical movement of cash in a
bank.Cash is either deposited by customers in the bank or is withdrawn by them. It
also has to balance the debit side with credit side at the end of the day.
When a person wants to deposit amount in his account ,then he has to fill a deposit
slip.The deposit slip is very simple in its format.The customer has to fill his name
,account number and finally the amount to be deposited is to be mentioned both in
numbers and words.In some cases, the customer is said to narrate his address,national
identity card number and cell number at the back of slip.Often the customers are given
assistance in slip filling either by internees or relevant employees.The deposit slips in
Askari Bank vary to bit extent for current and saving accounts.
In case the customer gives cheque to draw certain amount ,then the
customer’s account will be debited and money is paid to the customer.The
Cheques are of two classes.which are as follows
1.Open Cheques
Open Cheques are those cheques, which are paid across the counter of
the bank. Open cheques may be
Bearer Cheques : In this case, any person who lawfully possesses a bearer
cheque is entitled to receive payment of that cheque.
Order Cheques.: In this case,the cheque amount is paid only to that person
whose name is mentioned at the cheque.
2.Crossed Cheque
Credit Department
The credit department is the most important and the most income generating
department of the bank.And thus it is of utmost value.Because of its broadness and
necessity to fulfill specific needs of customers ,the credit department may be
categorizes into the following two departments.
A: Agri-Credit Department
As we know that Rahim yar khan is basically an agricultural based district in which agri
operations play a key and principal role in business economics,the agri credit
department enjoys offering its services right from the start of banking operations here.
This department is intended to satisfy general public needs who want to take loan from
bank for their particular purpose or for business.Askari bank offers wide and unique
package to their customers.They are very attracting as well as worthy for the customers.
Eligibility :
The personal finance is much flexible in its approach.For example , Askari bank
offers financing of huge range of electronic appliances and motorbikes against
consumer financing.This is very beneficial for those people who can afford quality
home appliances at affordable installments.For this purpose,Askari bank has signed
agreements with the leading manufacturers and companies like Samsung , Philips ,
LG ,Dawlance, Honda ,Dawood Yamaha Limited. This flexible approach makes this
offer very unique and attracting.
• Smart Cash
Borrower: Resident Pakistani Nationals
Facility: Personal Line of Credit
Financing Limits: Maximum upto Rs. 500,000/-(Clean)
Maximum upto Rs. 1 Million (Secured)
Tenor: One year (renewable).
Repayment: Monthly debt servicing on the outstanding balance.
Markup Rates: Competitive.
Servicing: Available at all Askari Bank Branches
Balance Transfer Facility: Available
• Mortgage Finance
Ever since the inception of life, shelter has been rated among the
primary needs of mankind. Owning a home for oneself still remains an exclusive
dream for many. Askari Bank has made the realization of your dream to have a
house of your very own possible. Whether you plan to build a house, tailor made to
your requirements or buy a constructed house, Askari mortgage finance enables you
to pursue your goal without any problems. Mortgage is a premium home financing
product for customers aged between 23 – 65 years belonging to the upper, upper
middle and middle income groups, residing in the urban areas of Pakistan.
• Business Finance
Eligibility
Age: 21 to 65 Years.
Borrowers: Resident Pakistani Nationals.
Employment: Minimum one year's business or professional experience in the present
business
Charge/Fees: As per current Schedule of charges
A: smart cash
B: personal finance
C: mortgage finance
D: Business finance.
2: Investment Products.
Salient Features
Tenure: 15 Months.
Rs. 100,000/- or in multiples of Rs.
Minimum Amount:
100,000/-
Rs. 12,000/- on a deposit amount of
Profit Amount:
Rs.100,000/-
Profit Payment: Upfront at time of placement of funds.
It is subject to applicable Zakat and Govt. levies and changes in the Banks policies from
time to time.
“Earn Rs. 842/- per month on investment of every Rs. 100,000/- for one year!"
“Earn Rs. 917/- per month on investment of every Rs. 100,000/- for three years!”
Salient Features
Product Type: Term Deposit
Eligibility: Individuals Only
Minimum Rs. 50,000/-
In multiples
Balance requirements: of
Maximum upto Rs.
Rs. 25,000/-
10,000,000/-
Tenure(s): 1 + 3 Years
Profit payment: Monthly - 1st of every month
Profit Rates: Competitive
Servicing: Available at all Askari Bank branches
Financing Limits: Upto 90% of the principle amount
Askari Bank has launched the Askari Roshan Mustaqbil Deposit, a saving plan specially
designed for individual investors who wish to invest now for a regular return at a later
stage while keeping their principal amount intact. With Askari Roshan Mustaqbil Deposit
you can double your investment in a time period of ten years. Invest now in the form of
monthly deposits for five years and get paid back the same amount for the next five
years while receiving your principal amount in full at the end of the tenure.
Salient Features
Aim higher with your investments with Askari Deposit Multiplier account. This account is
for individual investors whose purpose is long term savings with high returns. With a
tenure of 10 Years and a competitive rate of return on maturity this account is ideal for
investors who wish to start saving for their future today.
Salient Features
Askari Bank leads the way, yet again with the introduction of Askari Value Plus Rupee
Deposit Accounts, which promise greater financial freedom and security, in an un-
matched way.
Now you can open a "Value Plus Account" while enjoying the flexibility of a normal
checking account.
Askari Bank Limited has always remained at forefront in introducing innovative and
unique products in banking sector. Our financial instruments provide greater financial
freedom and security in an unmatched way to our valued customers.
Askari Bank offers you its "Rupee Traveller Cheques" eliminating all financial risks while
traveling. So avoid risk of carrying cash through Askari Bank's Rupee Traveler
Cheques.
1. Free issuance
2. Free encashment
3. Profit will be offered at the time of encashment*
4. Nationwide acceptability
5. Facility of encashment in cash to the purchaser
6. Facility of encashment through clearing
7. No purchasing limit
8. Valid until encashed
9. Easily transferable
10. Account relationship not mandatory
11. Fastest refund procedure in case of loss / theft
12. Safe & secure mode of funds transfer
13. Available in Rs. 10,000 Denomination at all branches of Askari Bank
14. Perfect subtitute of your cash
Askari Debit Card means freedom, comfort, convenience and security, so that you can
have retail transactions with complete peace of mind. Askari Debit Card is your new
shopping companion which enhances your quality of life by letting you do shopping,
dine at restaurants, pay your utility bills, transfer funds, withdraw and deposit cash
through ATM anywhere, anytime.
Why ASKCARD?
• Free of Cost (24) hours Global Accidental Life Insurance upto Rs. 500,000/- for
every cardholder irrespective of balance in the account
• Free ATM Cash Withdrawal Insurance upto daily cash withdrawal limit of the
cardholder against snatching, armed hold-up or forced deprivation of money
• Free issuance of Debit Card for new Value Plus Accountholders
• Umrah Tickets for 2 lucky cardholders (Each year)
• Home insurance of 10 lucky cardholders (Each year)
• No hidden charges
• Free from carrying cash or cheque books
• Free Funds Transfer Facility
• Free Utility Bills Payments through ATM’s
• Shopping Facility at POS terminals
• Maximum daily cash withdrawal limit
• Balance Inquiry, Mini Statement
• Supplementary Cards
• Un-matched Online Real-time Services
4: Investment Certificates
Askari Bank's Investment Certificates not only provide the added security, investment
and monthly return to the customers. These certificates are negotiable and can be
transferred to third party. Investment Certificates can be issued for a period of 3 months
and profit is payable on monthly basis through pre-printed tear-off coupons.
Product Features
I.T department
This department is also of much importance in daily banking
activities.As we know that this is the era of information technology, so having up-to-date
and state-of-the-art technological infrastructure is of keen importance for banking
sector.To meet and face the challenging competition and to make competitive
edge,Askari Bank has renovated its infrastructure with the latest technological
equipments and tools.
Commencement of My Internship
Credit Department
Agri Credit
As we know that Rahim yar khan is basically an agricultural based district in which agri
operations play a key and principal role in business economics,the agri credit
department enjoys offering its services right from the start of banking operations here.
To a lot of extent,this department is in direct supervision of branch manager and well as
credit manager.It deals in both running as well as term financing.
Askari Bank has launched this program with the sole motive to provide dignity,
prosperity and freedom to the tiller of the land. The program is designed to
help small, medium and large farmers in meeting their short-term input
requirements against one time sanction and automatically renewable upto 3
years subject to its stipulated utilization/periodical adjustment. The credit line is
sanctioned in the light of available cash flows and input requirements i.e.
Seeds, Fertilizer & Pesticides etc.
• Farmer open a profit earning "Askari Ever Green Account" with the branch. A
special cheque book is issued to the farmer.
• Revolving credit limit as "Ever Green Agri Finance" is available to the farmer
against security i.e mortgaged charge on agri land through Zari Pass Book.
• Hassle free, automatic renewal upon adjustment of entire principal amount with
mark-up once in a year.
• The account is farmer friendly which benefits the farmers both ways. If the
account is in credit, it earns profit, otherwise it provides instant finance, to the
farmer for his agriculture needs.
• The mark-up is charged for the actual days the finance is utilized.
• Profit on credit balances will be paid on half yearly basis as declared by the bank
on PLS savings accounts.
2: Kissan Tractor Finance
Traditional modes of cultivation viz Bullocks, Camels, horses etc can no longer keep
pace with the demands of present times due to manifold increase in the population.
Power in the form of modern technology is therefore the need of the hour. To meet this
emergent requirement, Askari Bank has launched a Askari Kissan Tractor Finance to
bring power to the fields.
• This program has been designed to benefit the owner as well as non-owner
farmers.
• The farmer will have privilege of availing non-funded facility at a reduced cost
under this program on account of more equity participation.
• Although the facility is available for a period of five years. However, good farmer
bonus will be available to the borrower in case the loan is repaid as per terms of
sanction.
• Priority in delivery of tractor will be given by manufacturer as per arrangements
with the bank.
• The farmer’s life & tractor will be insured against contingencies, which will
provide comfort and piece of mind.
In order to supplement the income of the farmer, Askari Bank has launched a
program enabling the farmer to purchase Milch Animals, Goats, Sheep,
Poultry and Fisheries without incurring extra expenditure because of
availablility at his farm. He will be able to get milk, meat and eggs etc., which
normally do not form part of his diet. This program has the added advantage
that besides fulfilling his own family’s consumption needs he will be able to
market the surplus and earn additional income. This will further improve their
cash flows to repay their other Loans / Revolving Credit on due date.
• The program will provide regular day to day income to the farmer to meet his own
consumption and surplus to be marketed.
• This will revive / accelerate and supplement the income generating capacity.
• It will enhance the repayment capacity of the farmer.
Beside Power at the farm i.e. Tractor, the benefits / advantages of power are
maximized with the use of Mechanical Support i.e. modern and improved
equipments which essentially complement one another due to their cost
effectiveness and time efficiency. Askari Bank has launched an Askari Kissan
Farm Mechanization Finance for the assistance of the small farmers and provide
finance for farm equipment, trailer, thresher, drills & rotavators etc.
• Under this program the farmer will get benefit of use of modern agricultural tools,
implements and equipments which are cost and time effective.
• Improves per acre yield of agri crops and quality of agriculture produce to get
good price in the market.
• Helps to match / compete with international standards for exportable agriculture
produce.
•
A grave handicap that afflicts our farmers is their inability, due to lack of proper
facilities, to take their produce to the market through efficient means of
transportation. This adversely affects the freshness, quality of the product and
denies them the desirable Price-Fetching opportunity. Conversely, they lack
mobility to acquire much needed inputs essential for their farming needs. One
can safely conclude that if provided with appropriate and speedy transport, the
farmer can benefit by enhancing his selling ability and thus increase his income /
cash flow. it is pertinent to mention that a number of Banks, Leasing Companies
and Private Agencies have geared their marketing efforts to concentrate on and
have mainly captured the urban markets. There is no support provided to cater
to the transport needs of deserving rural farmers community. Askari Bank true to
its commitment, has taken the lead to launch Askari Kissan Farm Transport
Finance.
2.Jamabandi.
It comprises of the record of property in hands of a government official
which is usually Patwari.
3.Khasra Gardawari.
It is the verdict and proof that the person himself is cultivating that
land.
5.Aks-e-Shajra
It is some sort of map.It compiles complete scenario
of the land.It displays the directions of land.
Once these requirements are satisfied ,The agri committee considers the case of that
particular client.The committee comprises of Agri Manager , Credit Manager and Branch
Manager.Then it is forward for further processing to the Area Main Branch.It then further
moves to Regional Branch.They considers the case and if found adequate,the loan is
allocated.The State Bank of Pakistan also applies a regulation for agriculture credits .Its
requirements,terms and conditions are in the form of check-list.and they must be fulfilled
in order for a load to be made successfully.
Askari Bank offers services for these facilities to the farmers,
Mark up
Insurance
• Of crops / fields, 2% of total loan as insurance is charged. Askari bank has the
contract with the united insurance,East West Insurance,Metropolitan Insurance
Company .
• On life following provisions are made.
- Less 55 years----------0.3% of total loan amount.
- 55 to 65 years---------0.5% of total loan amount.
Health certificate is required.
- Above 65 years-------1.15% of total amount.
General Credit Department
The word Credit is derived from the Latin word "creditus" which
means, "to believe." Taking Credit lets us to buy any desirable
commodity ,or do any desirable action which we are unable to
do at our own because of huge amount of money needed.The
attracting thing is that we can repay it in small and affordable
installments that are simple in nature and easy to comprehend
by the customer.As this is a mutual sort of agreement between
that bank and the customer where the basic channel is trust and
to believe ,so we term it as credit.
1.Funded Based
It is offered for one year ,however it can be renewed after end of one
year if clients intends to do so. It is offered for working capital
requirement of the customer . This facility is normally issued against
mortgage of immovable property and Pledge of movable items. It is
allocated under predefined terms and conditions and pre-sanctioned
limit. In this case, which markup is charged on the amount which the
borrower use. This facility is issued on revolving basis and repayment
should be completed by the maturity date. Repayment in monthly
installments is not required.It is at the ease of the customer.Askari Bank
normally offers about 60-70 % loan against the value of pledged
valuable item.It is purely in accordance of the bank management policies
and there is not restriction at it by the State Bank Of Pakistan.
Term finance is normally intended for salaried people that offer them easy
installments.assists a person in investing or advancing in his business or
project.However ,its gives ease and simplicity by offering payments in easy
installments that can be monthly,quarterly or semi annually .It solely depends
at customers consent .Also it is issued for fixed time period. The amount of
finance is credited to borrowers personal account by debiting the Term
Finance Account.Also in this case,interest has to be paid,either the loan
amount is used or not.
• Financial Guarantee
• Performance guarantee
Lien
Lien is the right of an individual or party to retain the property of the borrower
until a debt talen from it is repaid by the borrower. In case of banker’s lien, as a
it is an implied pledge and the banker has the right to sell the securities under
lien after giving a reasonable notice to the borrower in case of his default.
Pledge
The bailment of goods as security for payment of a debt is called pledge. The
relationship of a customer and a banker is this case is that of a pledger
(customer) and a pledgee (banker). The ownership of the goods pledged
remains with the borrower, while the possession is with the banker.However
strict control is there from bank and client has to take permission from bank
before using pledged stock for any purpose or in any quantity.
In case that client uses pledged stock without permission of bank,the case is
called Force Lifting.It is against the predefined terms and conditions.To restrict
it,a third party is appointed for security of pledged stock.That party or person is
termed as Muqadam and is paid by client for his services.
Mortgage
Hypothecation
1: business profile
the basic information about the business.The general nature of business and
strengths ,weaknesses and risks involved in it .About the industry and the
number of competitors .from how long the customer is doing this business.
3: Valuation report
a valuation report made by third party recognized by the state bank of Pakistan
is also needed.it normally includes the snaps,location of site,map of site ,value
of resale.The fee of evaluation report to third party is to be paid by the
customer.Normally a bank official personnel in also present at the time of
evaluation.
1. Proposal
The process of credit management starts with receiving a credit request from
the customer.Each customer has a purpose for borrowing either for their
working capital needs or for some other purpose.. The customer presents his
idea to the banker and wants the information on bank’s facilities. The
proposal is usually made at the business letter head and paid.
First we have to identify the purpose of taking loan. The possible purpose
may be as according,
Export Financing .
Buildings.
Different financing Facilities are offered according to the purpose of borrowing. Some
facilities may be used for specific purposes because of their nature.
Then comes the knowing of business prospects of borrower .It may fluctuate
with the changing trends and vary from industry to industry.So it is important
to know the complete business prospects that manifests a complete depiction
of past,present and future of that business and let us to have full idea of all
the controllable and non controllable forces that may effect the business
Then the risks associated are also kept under consideration .All these are on
the side of customer.These risks may be of following categories as follows:
A. Management risk
B: Market risk
C:Fluctiontion risk
D: Default risk:
is the risk of the borrower not being able to repay on time .It may be
either because of adverse business circumstances or because of bad intentions of
customer.
E.Marketability risk :
Also the analysis of financial statements and financial ratios of the client’s business are
kept under consideration.The ratios used in this regard are
• Earning per Share, Dividend per Share, Price Earning Ratio, Yield per Share.
( Common stock ratios)
3. Decision
After the complicated process of analysis ,if the customer’s business
level and activities and his nature and value of assets as securities fulfill the
banks standard,then the case it considered by Branch Credit Committee.It
may moves to Area Credit Committee,Regional Office Credit Committee and
Head Office Credit Committee.
4. Documentation
The maintenance, timely updating and monitoring the documents of
customers is also a major function that credit department has to perform. These
documents carry a substantial value and create a great problem if any dislocation
occurs.So for this reason,even the photo copies of original documents are also kept in
custody.
As soon as a person submits proposal for loan,his separate file Is compiled and all
documents are kept in it.Here we discuss the ingredients of a typical credit file of any
customer.Most of them are general but few specifications exists.These common items
are divided by separtors and are as follows,
4-A. Correspondance
Among these documents ,the borrower basic fact sheet is the most important
and comprehensive.It depicts a very wide picture of the customer.
The initial section of the sheet comprises of simple data about customer like
Name , address,phones number ,email , CNIC, national tax number
,import/export registration number ( if applicable).The second section tells
about details of directors /owners/partners .here their percentage share
holding and share holding in amount is also mentioned.Then next section is
about management that asks about executive directors/partners or non
executive directors/partners.Further section asks about corporate status
( proprietorship/partnership/public or private limited company) and nature of
business that may be industrial ,agricultural,commercial,services or any
other.next section shows the requested limits.next section asks the business
handled by customer with all financial institutions in last 1 accounting year.The
eight section asks the details of prime assets that are to be taken as securities
and finally the details of personal guarantees are mentioned.
• Auditors report : recognized balance sheet of client by any charted firm.Profit &
loss account ,projected balance sheet , projected profit and loss account
,projected cash flow statement etc are included.
• Credit risk rating: Risk is rated at many attributes by the credit managers.The
lower is the risk,higher are the scores allocated.
• Financial highlights: It consists of Profit & Loss account ,,balance sheets, various
ratios like current ration ,debt to equity ratio ,leverage ratios ,and return on equity
ratios ..All these are present at a single page.In other words ,we can say that it
summarized the financial level of business.
4-C. Approvals/Renewals
• Credit Approval Face: it shows the branch name,branch code ,credit approval
number ,credit approval level ( BCC,AOCC,ROCC,HOCC), review
(initial,interim,annual) and also the existing and proposed limits of clients.
• Business /Performance statistics : its shows the summary of business activity for
the last several years.
• Basic information report: its first portion tells about management ,history ,main
business activities,operational facilities ,major buyers,distribution and selling
teams, key buyers and buying teams ,major competitors ,business growth
prospects and key success factors.
The second portion asks for management assessment form ,rating at various
attributes like market repute,experience,influence,qualification,financial
controls,efficiency ,risk management etc.
4 D..Credit Memo
This section of credit file defines the relationship strategy and marketing
profitability for next twelve months with the customer.also the strategy needs to be
justified on many qualitative attributes.
4 e. Financials.
The final section of credit file holds the financial statements of customer’s
business.
5.Disbursement
All legal documents are obtained and Credit sanction advise is prepared
which consists of Date of opening, Date of maturity, Nature of the business,
Type of facility, Purpose of facility,Securities, Source of repayment.
Once these things are cleared, New account is opened. The Drawing Power
(DP) is issued to borrower. Drawing Power depends on the amount of loan
and the period of financing.There are two accounts maintained for each
borrower, Credit Account and the borrowers account. In the start, the credit
account has a credit balance equal to the amount of loan. After all other
requirements are fulfilled; the loan is actually transferred to the borrower by
debiting the credit account and crediting the customer account. Now the
borrower can draw the amount from his account according to his allotted
Drawing Power (DP).After a fix time period, on each installment date, borrower
has to repay the principal and mark-up. Loan repayment installments are
deducted by debiting the customer account and crediting the credit account.
6. Review
Its comprises of controlling and monitoring the whole process until the loan
is fully repaid by the customer.
Leasing department
Previously there Askari Leasing Corporation was a separate company but now
it has been merged with the Askari Bank.The Askari bank rahim yar khan
branch does only capital leasing.The bank is involved in car ,CNG
machinery,medical mechinary ,power generators and others leasing.
The leasing process is very simple.After sharing by customer,a little portion in
equity of desirable commodity, the bank shares its fund and purchases and
gives that commodity to the customer.The customer freely uses that commodity
and repays the bank fund in easy installments.In Askari Bank,the customer can
have an initial equity of 25-50%.
The components of leasing are leasee, which is the user or customer and the
second component is the leaser which is the bank.
Stages of leasing
2: Calculation
3.Policy Parameters
Activities
Budgeting
Its prepares the budget of the branch.the
budget is then continuously checked,maintained and
controlled.
Vouchers sorting
Its comprises of sorting , checking
and clearing all vouchers like cheques ,deposit slips ,online
slips,credit card slips etc.This is very time consuming job and
needs full concentration to be done.
First you have to separate the deposits slips into
current,saving account or basic banking account type.then
they have to be arranged in ascending order.and finally they
are checked against the computer generated reports.Similar
treatment is done with cheques and other vouchers.
Reporting
The account department has to
prepare various reports like sorted and arranged vouchers
report ,statement of affairs,Outstanding receipt report,currency
wise deposit reports ,income and expenditure reports, Assets
& Liabilities ,Budget Review Report Monthly Monitory
Statement ,Monthly Performance Review Report
Monthly fixed investment reports.
These reports vary in their duration and may be
daily,weekly,monthly,quarterly ,semi annually or annually.
Maintenance & depreciation of fixed assets
Closing entries
Deposit Accounts----------------------------------692821
Permanent employees---------------------------4461
Temporary employees---------------------------1669
Branch network------------------------------------226
Financial Analysis
Current Ratio
Current Ratio
1.06 1.05
1.039 1.04
1.04 1.03
1.02 1.01
1
0.98
2005 2006 2007 2008 2009
Belonging from Liquidity ratios, this ratio is mainly used to give an idea of the company's
ability to pay back its short-term liabilities (debt and payables) with its short-term assets
(cash, inventory, receivables). The higher the current ratio, the more capable the
company is of paying its obligations. A ratio under 1 suggests that the
company would be unable to pay off its obligations if they came due at that point.
Quick Ratio
= ( Current assets - Receivables ) / Current liabilities
Quick Ratio
0.6 0.44 0.45
0.4 0.4 0.35
0.4
0.2
0
2005 2006 2007 2008 2009
Also Belonging from Liquidity ratio, the quick ratio is more conservative than the current
ratio, a more well-known liquidity measure, because it excludes receivables from
current assets. The resulting assets are therefore highly liquidized. Thus gives an idea
of the company's ability to pay back its short-term liabilities (debt and payables) with its
short-term most liquidized assets.
Debt Ratio
=Total liabilities/Total assets
Debt Ratio
0.945 0.94 0.9412
0.94 0.937
0.935 0.933 0.9326
0.93
0.925
2005 2006 2007 2008 2009
Belonging from solvency ratios,this ratio indicates what proportion of debt a company
has relative to its assets. The measure gives an idea to the leverage of the company
along with the potential risks the company faces in terms of its debt-load.
As the latest figure is less than 1 or 100 % ,this means that Askari Bank has more
assets as compared to its liabilities.
OperatingprofitRatio
57% 57% 56%
60% 43% 39%
40%
20%
0%
2005 2006 2007 2008 2009
Belonging from profitability ratios , this ratio used to measure a company's pricing
strategy and operating efficiency. Operating margin gives analysts an idea of how
much a company makes (before interest and taxes) on each Currency unit of sales.
Netprofit Ratio
40% 33%
28% 24%
30%
20% 10%
10% 4%
0%
2005 2006 2007 2008 2009
Also belonging from profitability ratios, Net Profit margin is an indicator of a company's
pricing strategies and how well it controls costs.
The net profit margin ratio tells us the amount of net profit a business has earned. That
is, after taking account of the cost of sales, the administration costs, the selling and
distributions costs and all other costs, the net profit is the profit that is left, out of which
they will pay interest, tax, dividends and so on.
ROA
2% 2%
1% 1%
2%
1% 0%
1% 0%
0%
2005 2006 2007 2008 2009
Also belonging from profitability ratios ,It is indicator of how profitable a company is
relative to its total assets. ROA gives an idea as to how efficient management is at
using its assets to generate earnings. The assets of the company are comprised of both
debt and equity. Both of these types of financing are used to fund the operations of the
company. The ROA figure gives investors an idea of how effectively the company is
converting the money it has to invest into net income. The higher the ROA number, the
better, because the company is earning more money on less investment.
Return on equity
ROE
30% 23% 23%
21%
20%
7%
10% 3%
0%
2005 2006 2007 2008 2009
Also belonging from profitability ratios ,It tells measures a corporation's profitability by
revealing how much profit a company generates with the money shareholders have
invested. amount of net income returned as a percentage of shareholders
equity. Return on equity
Also belonging from profitability ratios ,this measure looks at a company's profits before
the company has to pay corporate income tax. This measure deducts all expenses from
revenue including interest expenses and operating expenses, but it leaves out the
payment of tax.
Belonging to investment ratios ,It is a valuation ratio of a company's current share price
compared to its per-share earnings.
Belonging to investment ratios, the payout ratio provides an idea of how well earnings
support the dividend payments. More mature companies tend to have a higher payout
ratio
Belonging to investment ratios ,it shows how much a company pays out in dividends
each year relative to its share price. In the absence of any capital gains, the
dividend yield is the return on investment for a stock.
Belonging to activity ratio,it is particularly about banks that how much they have coming
in (deposits) vs how much they have going out (loans). The more money the bank has
loaned out generates more interest income provided the loans are to secure borrowers
But they should not exceed 100%. Do not loan out more money than they have on
hand. They have to borrow from the Federal Reserve if they do.
Capital Adequacy Ratio (CAR) is a ratio that regulators in the banking system use to
watch bank's health, specifically bank's capital to its risk. Regulators in the banking
system track a bank's CAR to ensure that it can absorb a reasonable amount of loss.
SWOT ANALYSIS
Strengths
Askari Bank has a massive network of 226 branches , including 31 dedicated
Islamic banking branches.This let them to serve a huge segment of customers
from almost every sort of occupation, and make more profitable relationships with
customers by satisfying their customized needs.The bank has not retained here
but is inclining at its journey of success as opening of many new branches in
remote areas as well as in serving areas, is under consideration.
Askari bank is a subsidiary business unit of Army Welfare Trust.This is one of the
biggest strength for the bank because Army Welfare Trust has established strong
financial,industrial,technological and diversed market matrix.They have a well
furnished logistics infrastructure.This has lead in attracting large number of
customers and also making strong and long lasting relationships with industrial
and corporate level clients.Also now the salaries of military personnels are
dispatched by Askari Bank.All these things have turned Askari Bank as the
fastest growing bank of Pakistan.The many awards that it has received is clear
sign of its brisk progress.
Askari bank is serving a huge market segments and its market offering are also
diverse and flexible according to the segment needs and specification.However
this has not let the bank to compromise at its quality standards.Supreme and
elegant service is the top most priority of the bank.
Askari Bank has the largest ATM network in the county that comprises of shared
network of 4,173 online ATMs covering all major cities in the country.These
machines can be used at any time.Askari Bank has installed the technologically
advanced and latest ATM machines that work in optimized way without any
obstacles like jamming etc.
Askari bank is powered by Army welfare turst.So discipline and time is given the
utmost importance.The employees reach the branch atleast ten minutes before 9
am and the banking activities are launched right at 9 am and its goes non stop
upto 5 am.This thing makes the customers feel very ease to visit the bank.This
finally leads to customer loyalty ,retention and thus profitable
relationship.Disciplines obviously garnishes and boosts the activities and
behaviors of employees.
Askari Bank believes in customer orientation.It offers huge flexibility in its various
services and thus it becomes very simple,easy ,attracting and affordable for the
customer to chose the desired facility.The bank pays keen attentation at
customer relationship management and special purposely developed softwares
and technological instruments are used for this matter.
Information technology has revolutionalized the banking industry.Askari bank’s
management believes is embracing the state-of-art and latest technology to
ensure brisk and quality services.This not only provides the quality in offering
services but also saves time,energy and cost. ACBL management is quite
prepared to adopt the latest advancements in technology resulting in revolution in
the banking operations such as check clearing process, computer based teller
equipment, automatic teller machines, and electronic funds transfers among the
others and also Askari Bank is the first to launch many of these services.
Askari bank has keen concern for the people, ethics and environment .So it
enjoys good and better public reputation,goodwill as compared to its competitors.
This is one of the greatest strengths that lets bank not only to retain existing
customers but also to attract new customers.The bank has made enough
contributions in sports sponsorships, education ,environmental friendly and other
social activities.
Weaknesses
Though much of the work is computerized but even then at few places ,the
employees do some work at hands and then also record at computer.This dual
recording takes more time.
Askari Bank is providing credit facilities mostly in the urban areas but this facility
is much limited and strict in rural areas.
Small and Medium industries play a vital role in our economy.but the bank is not
offering any peculiar services for them.They can avail the general commercial
credits only.Which is some cases , becomes inadequate for such industries.
Like many other ,employees here are given targets specially for deposits.This
diverts the attention of employees to fulfill target and they spend their mind and
energy in doing this.This behaviour discourages creativity and innovation.
In any single city ,Askari Bank has not adequate number of branches as
compared to its competitors like MCB, UBL, ABL,Bank Alfalah etc..It has only
single branch in most of cities including Rahim Yar Khan.This thing may facilitate
its competitors to serve and win more customers.
Though Askari Bank has central Human resource department but as far I have
observed ,the HRM department at RYK branch is just upto the extent of
existing.No special problem solving unit is there to monitor employees complients
,suggestions and other problems.
Though Askari Bank is offering locker facility but it is limited and is not offered in
all of its branches.
The dedicated Islamic Banking Branches offered by Askari Bank are very less as
compared to its competitors.
Opportunities
Askari Bank has a less branch network as compared to its competitors .Opening
more branches in existing as well as new markets will also be huge opportunity
for the bank.
A major proportion of population in our country lives in rural areas .but Askari
Bank has negligible branches in Rural areas.Opening more branches in these
areas could be a good growth and progressive opportunity.
Islamic Banking is getting rapid success and repute among Muslim countries.It
has also been charted by some Muslim scholars.Being according to the values
and practices of Islam, it has won more trust of people.Currently Askari Bank has
only 31 branches dedicated to Islamic Banking.Opening more Islamic Banking
branches could be massive opportunity for the bank.
A large majority of students studying in larger cities use ATM cards.Askari Bank
can attract such customers by offering flexible and appealing packages and
services relevant to ATM and basic banking accounts.
Small and Medium enterprises are playing a back bone role in Pakistani
Industry.Askari Bank has splendid opportunity by serving peculiarly to such
segments by opening dedicated branches to them that would be specialized in
marketing offers for such segments.
Threats
Charges received by Askari bank are higher as compared to its
competitors.Though it is also providing more supreme services,but this thing may
become as their threat.
The briskly inclining rate of inflation , increasing prices of major commodities like
electricity , gas , phone etc ,unemployment has massively affected the
purchasing power of common people.This is one of the largest threat for it.
The present economical , political and current circumstances of the country are
very discouraging for the banking industry.There are so many crises , war
against terrorism .These factors ultimately affect the business activities in a very
adverse manner.
Though Askari Bank is paying elegant salaries and other rewards to its
employees but even then there is high rate of employee turnover.This could be a
big threat for the bank.
Recent flood has massively destroyed many parts of our country.Such natural
disasters are also big threat for the bank.Already Askari Banks is suffering loss of
millions of ruppess because of recent floods in the country.
Askari Bank must expand its network of branches.Like in Rahim yar khan, it
holds single branches in most of cities.This thing could be very fragile for bank as
its competitors are serving more than one branches in single city as well.
Pakistan is an agricultural country and most of its population lives in villages and
rural areas .However contrary to this fact,almost all of the branches of Askari
bank are in urban areas.Bank’s management should pay serious attention to
this.Though bank is offering special services in agriculture but clients has to
travel far to urban areas to access its services.So there are much chances that
such customers turn to some other bank.
Today is the era of electronic media and advertising play a major role in the
success and worth building of any organization.Askari bank’s management
should pay some attention at this side as well .By giving consistent
advertisements in electronic as well as print media to aware, retain,attract and
appeal people.
Though there exists Human Resource Department in Askari Bank ,Rahim Yar
Khan but it is just upto name of existence.There is no HR specialized personnel
for it and normally accounts department employees also perform its tasks and
activities.This should be removed and HRM department should be trimmed with
specialized persons in order to ensure efficient and effective working of this
department.
Askari Bank offers higher charges in many of its services as compared to its
competitors.I think they should be bit flexible in this regard.
The present branch is in a rented place that is not purposely built .The numbers
of customers are growing quickly with the passage of time and now sometimes
there get much rush and no place gets available to sit.This also results in
unwanted noise that disturbs all the people there.So the branch management
should highlight this issue to the higher authorities and branch should be shifted
to some new purposely built venue.
Conclusion
Overall experience there was very good .Branch management pays keen
attention and concern for all employees.The employees are motivated
,energetic ,well groomed and trained in order to serve the customers in most
effective manner.Special individualized attention is paid to every customer and is
also given guidance in important consultancy.
However due to growing number of customers and over whelming work ,its
becomes very difficult for managers to properly guide internees.And internees
have to put maximum effort and patience to get guidance and knowledge.
All the department have their own importance in bank.And so internees are
sometimes rotated in all departments but this gives them negligible time to get
adequate grip and knowledge in any particular department.Before me,few
internees were given full rotation in bank but at my time and after that, internees
were confined to few departments only.
References
www.askaribank.com.pk
www.awt.com.pk
www.brecorder.com
www.wikipedia.com
www.google.com
http://www.onepakistan.com/finance/news/
http://www.pakistanbizbuzz.com/articles/business/
http://www.ibp.org.pk/