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 About this Business
— Owner :
Mohammad Nur Amin
Lecturer in IPB,
Faculty of Fishery
The business was inspired
by his hobby as a violist

— Started: 2008
— Vision: Maximum Benefit (not Profit) for human
empowerment
— Category: Small Enterprise, not yet legally registered
— Number of Employee : 14
 Product
Main Product: Woodcraft Violin (routine products)
Secondary Product: Eco Woodcraft (made by
order)
— Small Scale u From the waste of Violin : Souvenirs
— Big Scale u Partnership with other industry : Furnitures
Tugu Kujang Miniature made from violin waste.
VIOLIN
PHOTO FRAME
MINIATURE OF KUJANG
 Marketing
— Still limited, only based on his networking
demand
Music school demand
Violist community
— Intentionally limit the market due to the the
production capacity is still low, about 30
violins per months
— Not yet have gallery or Online marketing
 Partnership
— For outsource the raw material (Big Scale Eco
Woodcraft)
— For future partnership with IPB, for display unit in
Botanical Square
— No partnership with Government, esp. not in financing
issue
Bureaucracy in requirement to credit, because the business has just
been started
Once almost work with the forestry department for Raw Material u
also as the educational activity in music in the wood
— But different minister, different rules, different contract, etc. No
consistency of the program from the government
Not a member of association yet.
— The owner doesn͛t feel that its not an effective and efficient way
to promote his craft
— Once joined Dekranasda
 PRODUCTION PROCESS

Wood Pattern
Drying Assembly Finishing Tuning
Sorting Making
 VALUE CHAIN
ACTORS

END USER END USER

RETAILER MADANI

PROCESSING MADANI

PENGUMPUL PENGUMPUL

WOOD PRODUCERS WOOD PRODUCERS

 Uniqueness and Competitiveness
— Violin with traditional theme carving
— Violin case with traditional batik fabrication
theme.
— Ecological furniture with raw materials from
wooden waste.
— Tugu Kujang Woodcraft made from violin
waste.
— Violin communities in Bogor
VIOLIN CARVING
 Room for Improvement
— When focusing in woodcraft for violin,
ecological furniture, and woodcraft from violin
waste:
— Creating a weekly performance in Bogor
Botanical Garden to attract violin communities
to come to Bogor like the saung udjo model.
— Create a showroom for all the woodcraft
product.
 PARTNERSHIP SCHEME
GOVERNMENT
— Financing and networking
—

GOVERNMENT
MADANI — Financing and networking
—
The Madani Violin