1. Blogs in the 2010 F500
One hundred and sixteen (23%) of the primary corporations listed on the 2010 F500 havea public-facing corporate blog with a post in the past 12 months. These include four of the top five corporations (Wal-Mart, Exxon, Chevron and General Electric).The only company in the top 5 in 2010 without a public facing blog is Bank of America.They do have a URL for a blog that is described as a “blog beta” called Future Banking,but no active blog could be located at this time.Included in those companies adding blogs in 2010 is Exxon. The company launched ablog in June of this year, shortly after the BP oil spill in the Gulf region of the US.Conoco Philips, now ranked 6
in the F500, does not have a blog at this time. SeeAppendix 1.In our 2008 study of F500 blogs, 81 companies (16%) had blogs that met the criteria forthis study. In 2009, 108 F500 companies (22%) had blogs. In both years, 3 of the top 5ranked companies had blogs. Exxon and Conoco Philips were the exceptions. In 2010,116 companies (23%) have blogs meeting our criteria for an increase of just 1% from2009.
2. Blogs by Industry
The 116 companies with blogs come from a cross section of industries. A partial list ispresented below showing those industries with the greatest presence in the blogosphere.Blogging varied by industry type. As might be expected, companies in the industry of computer software, peripherals and office equipment have had the most blogs in all threeyears of our study (8, 11, and 11). Companies in this category include Hewlett-Packard,Dell, Microsoft, Apple, Oracle and Xerox.