recall…..!!!!

Its Resurgence strategy.

Arpita Chatterjee
Rahul Raj
Shatrughan Singh
Harkanwal singh
Sonam Thakur
 SALES IMPACT
January U.S. car and truck sales for the After problems identified
six biggest automakers, with change
from January 2009:
In September 2009 Toyota recalled 3.8
million vehicles.
Company Sales Change
In January 2010 Toyota recalls 2.3 million
GM 146,315   14.1% vehicles .
Ford 116,277   25.0% 1.7 million vehicles were subject to both
recalls for mats and gas pedals.
Toyota 98,796   15.8% Toyota suspended sales of top 8 models.
Honda 67,479   5.0% That 8 models represented 60% of 2009
sales .
Nissan 62,572   16.1%
Toyota sales were down 8.7% in
Chrysler 57,143   8.1% February 2010 as compared to
February 2009.

Source: www.autodata.com
 Recall Background
Recall to replace floor mats that interfered with gas pedal operations.
Recalled 3.8 million cars & trucks in sep. 2009

Recall to fix gas pedals and software updates that clearly had grave
safety and quality implications.
Shortly after, in late November, it reported on another Toyota
announcement that they would “fix” the problem by installing shorter
accelerators in the recalled Toyota and Lexus vehicles.
They announced a recall on millions of vehicles in Jan. 2010 because of a
mechanical problem with the accelerator.
 Its Resurgence strategy
 Reverse logistic.

 Steps to resolve loop holes in quality issues.

 0 % Financing.

 Hiring crisis management experts.

 Placing customers based advertisements.
 Use of social media platform.