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Table Of Contents

Research Methodology
Introduction
Some Basic Technical Knowledge
Royalties
Cost - Aspect
Advent of Format Radio
History of Indian Radio
Advertising in India
Radio Advertising
Types of Radio Advertising:
Producing Radio Commercial
Selling Radio Commercial
Steps in Radio Ad Production
Measuring the radio’s effect
Radio with other media
All India Radio
Case Study On Airtel
Conclusion
Radio mirchi rate card
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Radio Advertising

Radio Advertising

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Published by Sridhar Rajagopal

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Published by: Sridhar Rajagopal on Nov 13, 2010
Copyright:Attribution Non-commercial

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11/06/2011

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