AN OVERVIEW OF THE

ORGANIZATION ANALYSIS OF
MRF

BY
JEREL JOHNSON
CONTENTS
INDUSTRY PROFILE
SALIENT FEATURES
COMPANY PROFILE
ORGANIZATION STRUCTURE
SWOT ANALYSIS
 INDUSTRY PROFILE
 Emerged in 1932
 Net worth of 20000 cr INR
 CAGR 7.7
 Market constituents
 95 % Controlled by 10 large manufacturers
 Major market players
 SALIENT FEATURES
 Adaptability and absorption
 Innovative
 EXPORTS
 Technical progression
 Wide product range
 Indigenous and easy availability
 COMPANY PROFILE
MISSION
To be a significant global player delighting
customers world wide through
- Leadership in technology
- Excellence in manufacturing
- world class systems
driven by a team of motivated high performers to
achieve profitable growth
 HISTORY
 1946 - Established in Thiruvuttiyoor
 1952 - Tread rubber production
 1961 - Tyre manufacturing
 1964 - Began exporting tyres
 1970 - Kottayam plant
 1979 - Crossed 1 bn INR
 1984 - 2 bn INR
 2006 - 50 bn INR
ORGANIZATION STRUCTURE
FINANCIAL HIGHLIGHTS
 WELFARE MEASURES
 Medical schemes
 Voluntary Retire Scheme
 Counselling cells
 Free tyre and tube scheme
 Family welfare
 Income generation schemes
 Balavedi
 SWOT

STRENGTH
Brand name
Excellent infrastructure
High quality products
Indigenously produced natural rubber
ISO certification
WEAKNESS
Tedious work procedures
Marketing department is only present at the corporate.
Growing competition
Less interaction between marketing and manufacturing.
OPPORTUNITIES
Pioneering tubeless tyre production.
 Increased support from media
 Expanding cache of resources.

THREATS
 Increasing competition
 Lack of commitment
Increasing rubber prices
Fluctuating economy
Rapidly changing technology
Entrance of foreign players.
THANK YOU