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2008 Printable Coupon Consumer Pulse

2008 Printable Coupon Consumer Pulse

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Published by gholkr

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Published by: gholkr on Jul 30, 2008
Copyright:Attribution Non-commercial


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©2008 Coupons, Inc.
2008 Printable Coupon Consumer Pulse
Coupons Inc. & Simmons Market Research Bureau
April 25, 2008
©2008 Coupons, Inc.
Research Objectives
Confirm the demographic of the online coupon printer 
Understand why shoppers use online coupons
Understand where online coupon printers prefer to findcoupons
Confirm the marketing benefit of adding coupons to adbanners, e-mails, etc.
Explore consumer attitudes re. online coupons
©2008 Coupons, Inc.
…Internet Use Climbs
Source: Pew Internet & American Life Project; Newspaper Association of America
Online PenetrationNewspaper Readership

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