Formed in 1946, is a diary co- operative movement in India.
A brand name managed by Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF).
Jointly owned by 2.6 million milk producers in Gujarat.
Spurred the White Revolution of India, which has made Indiathe largest producer of milk and milk products in the world.
Overseas makers- Mauritius, UAE, USA, Bangladesh,Australia, China, Singapore, Hong Kong and a few SouthAfrican countries.
Fresh plans of fooding the markets of Japan and Sri Lanka.
Dr. Veghese Kurien, Former chairmans of the GEMMF theman behind the success of Amul.
On 10 Aug 2006, Parthi Bhatol was elected chairmen of GCMMF.
Amul is the biggest brand in the pouched milk sector in theworld and in India it is the biggest food brand.
Range of products includes milk, ghee, milk powders, curd,ice cream, paneer, cream, chocolate, cheese, butter, andshrikhand.
The various brands of Amul's bread spreads are Amul Lite,Amul Butter, and Delicious Table Margarine.
The Brand Amul's milk drinks are sold under various namessuch as Amul Kool, Amul Kool Cafe, Kool Koko, Amul KoolChocolate Milk, and Amul Masti Spiced Buttermilk.
Amul Ice Cream was launched on 10th March 1996 inGujarat.
In 1997, Amul ice creams entered Mumbai followed byChennai in 1998 and Kolkata and Delhi in 2002.
Nationally it was rolled out across the country in 1999.
Combated competition like Walls, Mother Dairy andachieved the No 1 position in the country.