Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword or section
Like this
1Activity

Table Of Contents

Benefits of Accreditation
Introduction
Acknowledgments
Information and Resources
Links You Can Use
Readings
Tips and What to Expect
Tips for Preparation
Tips for the Readiness Review
Be Prepared for Questions Panelists May Ask
What to Expect at the Prometric Testing Center
Tips for Taking a Computer-Based Examination
Public Relations: A Management Function
What is Public Relations
Definitions
Ethics and Law
Ethics
Laws for Public Relations Professionals
Communication Models and Theories
Agenda-Setting Theory
Diffusion Theory
Communication Models
Publics and Public Opinion
Research, Planning, Implementation and Evaluation
The Four-Step Process
Writing a Public Relations Plan
Plan Formats and Styles
Methodologies
Content Analysis
Survey Research
Sample Size
Survey Research Tips for Do-It-Yourselfers
Focus Group Research
Scientific Method Research
Crisis Communication Management
Management Skills and Issues
Leadership
Diversity
Problem Solving and Decision Making
Definitions and Links
Business Literacy
Business Literacy Scavenger Hunt
SEC Filings
Business Laws and Regulations
Media Relations
Using Information Technology Efficiently
History Highlights
Eras of Public Relations
Figures and Events in Public Relations History
Advanced Communication Skills
Case Study and Public Relations Plan Examples
Case Study: Blue Ridge Water Company
Plan: Blue Ridge Water Company (First Steps)
Case Study: Healthtech Labs
Plan: Healthtech Labs
Case Study: Ramsey Steel
Plan: Ramsey Steel
0 of .
Results for:
No results containing your search query
P. 1
Accredited in PR. Study Guide

Accredited in PR. Study Guide

Ratings: (0)|Views: 103|Likes:
Published by Anca Nichita

More info:

Published by: Anca Nichita on Nov 15, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

11/06/2011

pdf

text

original

You're Reading a Free Preview
Pages 4 to 28 are not shown in this preview.
You're Reading a Free Preview
Pages 32 to 53 are not shown in this preview.
You're Reading a Free Preview
Pages 57 to 103 are not shown in this preview.
You're Reading a Free Preview
Pages 107 to 145 are not shown in this preview.
You're Reading a Free Preview
Pages 149 to 150 are not shown in this preview.

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->