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Viral Videos - What Makes Good Social Content

Viral Videos - What Makes Good Social Content

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Published by DigitalLabToronto
Many marketers are approaching internet video with the hopes that it will go “viral”. But what does this actually mean. In this session, Collin Douma, VP of Social Media will draw on Proximity Canada’s experience doing “Viral Video” and discover the common traits, best practices, unique strategies and spectacular failures in the online video space.
Many marketers are approaching internet video with the hopes that it will go “viral”. But what does this actually mean. In this session, Collin Douma, VP of Social Media will draw on Proximity Canada’s experience doing “Viral Video” and discover the common traits, best practices, unique strategies and spectacular failures in the online video space.

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Published by: DigitalLabToronto on Nov 15, 2010
Copyright:Attribution Non-commercial

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11/15/2010

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Viral Videos
What Makes Good Social Content?
The Internet will be the CB radio of the'90s …
You’re not going to turn passive consumers into active
trollers on the internet”
Stephen Weiswasser SVP at ABC in 1989
Copyright2010ProximityCanada.Forinternaldistribu;ononly.
In1948 ABC became the 3rd major network
to begin broadcasting.
3networks x 62years x 365days/yr x 24hrs/day =
Over 1.6 million hours of programming
YouTube has done this in the
last 6 weeks.
88% of the content is original

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