abOut the authOr
David Sherwin is an award-winning designer andart director with a depth of expertise in developingcompelling creative solutions for challenging busi-ness problems.He has worked at a wide range of creative agencies,from large marketing consultancies to smaller interac-tive agencies. His clients have included AT&T, CingularWireless, Holland America Line, Onyx, Microsoft,Toshiba, T-Mobile and many others.He is currently Senior Interaction Designer at frog design,a global innovation rm, where he helps to guide theresearch, strategy and design of novel products andservices for some of today’s leading companies.David is an active speaker and teacher, and his writ-ing has appeared in A List Apart, design mind andother periodicals. He currently lives in Seattle withhis wife, the poet Mary Paynter Sherwin. In his freetime, he maintains the blog ChangeOrder: Business +Process of Design at http://changeorderblog.com.
© M a r y P a y n t e r S h e r wi n
Ddcon
For Mary
Contents
itrODuCtiO..............................1FOuDatiO ................................11
01
Hello, My Name Is .......................................12
02
Easy as ABC ................................................14
03
Time Machine .............................................16
04
One Line Logo .............................................18
05
I’m Drawing a Blank ...................................21
06
Mr. Blue ........................................................24
07
Gridlocked ..................................................27
08
Spray Paint Wars .........................................29
09
Tragic Sans ..................................................32
10
Grungevetica ..............................................34
11
Future Penmanship .....................................37
12
Strange Chemistry ......................................40
13
Three in One ................................................42
14
10 x 10 ..........................................................44
eeCutiO ..................................47
15
Sixty-Second Deadline ...............................48
16
Hey, You Made That Up! .............................50
17
Free Association ..........................................52
18
I’m Feeling Really, Really Lucky..................55
19
It Sounds Better on Vinyl .............................57
20
Storybook Ending .......................................59
21
Dead Philosphers Rock ..............................62
22
Opposites Attract .......................................64
23
Book Report .................................................66
24
He Shaves, She Shaves ..............................69
25
Totally Cereal ..............................................72
26
Imaginary Film ............................................75
27
Creature Feature ........................................77
28
Ten-Second Film Festival ............................80
29
I’ve Got a Golden Ticket ............................82
30
Flapping in the Wind ..................................85
31
Going to Seed .............................................87
32
Sell Me a Bridge ..........................................89
33
Let’s Take a Nap ..........................................91
Materiality ..............................94
34
Type Face ....................................................95
35
Lick It Good .................................................97
36
Never Tear Us Apart ....................................99
37
Trompe L’Oh Wow .....................................102
38
I Heart Plaid Candles ...............................105
39
Outdoor Wedding .....................................107
40
Crane Promotion ......................................110
41
Just My Prototype .......................................113
42
Reduce, Reuse, Redecorate .....................115
43
Printed and Sewn .......................................117
44
Record Store Puppet Theater....................119
istruCtiO ..............................121
45
Robot Army Mail-Order Kit .......................122
46
Poster by Numbers ....................................125
47
Seeing What Sticks ...................................128
48
Check Me Out ...........................................130
49
The Game of Sustainability ......................133
ObservatiO .............................136
50
Patience, Grasshopper .............................137
51
Tour de Home ............................................140
52
Wacky Vendo ............................................143
53
Excuse Me, I’m Lost...................................146
54
Thinking Outside the Wrist .......................149
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Creative Workshop
Cure designer's block this holiday season with "Creative Workshop," a book by author David Sherwin that is sure to deflect any designer's lifelong dread of the two detested "lines": deadlines and time lines.
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