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2- unorganized
Expected to Growth 25% to 30% annually
Organized Retail:
Unorganized Retail:
Rural Retail
Rural India accounts for roughly 70% of the population.
Two-Third’s of country’s consumers live in rural areas and almost half of the
national income is generated here.
Urban Retail
This segment comprises of residents in metros and tier-II cities.
Follows' trends like: supermarket, hypermarket, mall’s.
Huge buying potential is there in these areas.
E-Retailing
E-retailing is shopping through the Internet and other media forms. It can be
described as transactions that are conducted over an electronic network,
where the buyer and merchant are not at the same physical location.
FORMATS OF RETAIL
Hypermarkets Supermarkets
Kiosks
FUTURE GROWTH ASPECT
The total retail sales will grow US$ 543.2 billion by 2014.
FUTURE PROSPECT OF RURAL RETAIL
It will grow at a compounded annual growth rate of 5.1% during next two
decades.
Rural market will nearly triple till 2025 creating a vast potential of $577bn.
Factor for growth of rural retail
Government Investment:
STRENGTH
Changing consumer habits and lifestyles
Shopping convenience
WEAKNESS
Underdeveloped supply chain
Opportunity
Rural Retailing
Location advantage
Threat
Political issues
Social issues
Inflation
Retail industry players
Urban retail:
E-tailing
Shoppers' Stop
Pantaloon (Big Bazaar)
Lifestyle
E-bay India
Westside (Trent) Hindustan Link
RPG Retail (Food world, Music world) India Mart
Wills Lifestyle
Future Bazaar
Rural retail:
PANTALOON
ADITYA BIRLA
RELIANCE GROUP
SWOT ANALYSIS
PANTALOON
The company operates over 16 million square feet of retail space with 1000
stores across 73 cities, has over 30,000 employees.
It deals with:
STRENGTH
Changing consumer habits and lifestyles
Shopping convenience
WEAKNESS
Underdeveloped supply chain
Opportunity
Rural Retailing
Location advantage
Threat
Political issues
Social issues
Inflation
RURAL RETAIL PLAYER’S
SWOT ANALYSIS