By Lorraine Cobcroft
Copyright Brisbane, March 2005
All rights reserved.
No part of this publication may be reproduced in any manner without
The author acknowledges the rights of the respective owners in
respect of product and business names, trademarks, etc.,
whether or not such ownership is specifically noted in the text,
and regardless of whether or not trademark symbols follow
Many Internet businesses involve \u2014 or could benefit from adding \u2014 a site hosting component.
Whether an offering includes a conventional hosting package, or simply a page or set of pages
for promoting a product or service, many ISPs will find it useful to allow their customers,
suppliers, or affiliates to use space on the ISP's server for product and service promotion, and
will want to charge for this facility by one method or another. The Web Community concept is
one which is gaining favor rapidly, and with new technology now available to automate the set
up and management of web communities, the author believes this trend will continue to grow
2. hosting businesses are somewhat more complex than many simple retail, advertising or
service businesses, and those who wish to include hosting in their product range may need
Conventional hosting is a crowded market space and highly competitive. It is not our intention to discourage anyone from entering the conventional Web Hosting space. If you choose to do so, though, take care to ensure you identify a way to achieve a specific competitive advantage. Do it a little differently from your competitors if you wish to succeed.
This book is intended as an entrepreneur's guide, and is therefore business focused. It does
not cover the technical aspects of setting up an Internet server, though it includes some
reference to products and suppliers, and to particular business-level approaches to establishing
The author can supply limited additional material focused on the technical aspects of
establishing an Internet server on request. Such material may be strongly vendor-influenced,
and may therefore be unsuited to the needs of those having particular preferences relating to
their technology approach, products, or suppliers they favor.
The term ISP has traditionally been used to refer to those providers who supply Internet
connections to homes and businesses. In this text, the term is used in its broader application.
Anyone delivering a service via the Internet may be described as an ISP. For convenience, the
term is used here in place of the broader term "Internet Business Operator".
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