A study of Consumer Perception of CarMarket and Buying Behavior
A MINI PROJECT REPORT
Submitted by
BABU M
(Reg.No:AC09MBF009)
In partial fulfillment of the requirement for the award of the degreeOf
MASTER OF BUSINESS ADMINISTRATION
Under the guidance of
Dr. R CHANDRASEKHAR
DEPARTMENT OF MANAGEMENT STUDIESADHIYAMAAN COLLEGE OF ENGINEERING, HOSUR
ANNA UNIVERSITY – COIMBATORE
1
OCT 2010
BONAFIDE CERTIFICATE
This is to certify that the project report entitled “
A study of consumerperception of Car market & buying behavior
”
submitted by
BABU-M(AC09MBF009)
is a Bonafide record of the mini project done by himduring the academic year 2010-11,under my guidance and supervision in partial fulfillment of
DEGREE OF MASTER OF BUSINESSADMINISTRATION
.Dr. R CHANDRASEKHAR Dr. R CHANDRASEKHAR (Director)
(
Faculty Guide))
2
Acknowledgements
I proudly utilize this privilege to express my hearty thanks to our PRINCIPAL
Dr.G.RANGANATH
, Adhiyamaan College of Engineering, Hosur,for giving meadmission in this prestigious institution. My special words of thanks to
Dr.CHANDRASEKAR
,DIRECTOR of Departement of Management Studies. Iwould like to express my sincere gratitude to our HEAD OF THE DEPARTMENT
Dr. V. NAVANEETHA
KUMAR
for his guidance and support and my facultyguide
Dr, CHANDRASEKAR,
who helped me a lot in completing my mini project their constant encouragement and suggestion.
Declaration
3
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