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50 Social Media Campaigns

50 Social Media Campaigns

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Published by Boris Loukanov
50 INNOVATIVE SOCIAL MEDIA CAMPAIGNS
collected by Simply Zesty Agency
50 INNOVATIVE SOCIAL MEDIA CAMPAIGNS
collected by Simply Zesty Agency

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Published by: Boris Loukanov on Nov 16, 2010
Copyright:Attribution Non-commercial

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07/25/2011

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50INNOVATIVESOCIAL MEDIACAMPAIGNS
Brought to you by :
 
CONTENTS
Food and DrinkNot For ProfitTelecomsRetailTechnologyClothingTravelEntertainmentSportMediaConsumer 
Disclaimer : We are a social media agency and some of the campaigns mentioned are clients of ours, though we have not included our own campaigns. Clients mentioned include : Vodafone ( aclient in Ireland), Universal Pictures (Ireland)
 
FOOD AND DRINK
Burger King - Whopper Sacrifice
The campaign :
In January 2009 Burger King created a Facebook application that rewardedpeople for deleting friends on Facebook. All you had to do was delete 10 friends to receive a freecoupon for a Whopper Burger. Every time you deleted a friend it also sent a notification to their wall, informing they’d been sacrificed for a free Whopper. Sadly the application is no longer available on Facebook, as the developers were asked to change this key feature so Burger Kingdecided to pull it altogether.
The numbers :
A total of 233,906 Facebook friends were deleted, resulting in more than 23,000Whopper coupons issued .
Why we love it :
It turned social networking completely on its head, encouraging people to do thevery opposite of what we typically use social media for. It also tested the strength of these onlinefriendships and just how high people valued them the price of a burger, apparently.
Corona puts your face in Times Square
The campaign :
To promote Corona Light, the drinks company created a Times Square app ontheir Facebook page, that allows users to upload a picture. Pictures entered will feature in abillboard to be shown in Times Square, from November 8 - December 6 2010. People have to‘Like’ the page before they can enter, which is driving up their numbers.
The numbers :
118,986 Facebook fans at time of writing (October 2010)
Why we love it :
A high impact campaign that has really caught the attention of Facebook users,attracted by the kudos of having their picture shown in a high-impact setting. It shows what can bedone by bigger brands who have the luxury of higher marketing spend, handing over advertisingpower to the people.
Find it at :
http://www.facebook.com/CoronaLight

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