BEST BOOKS OF 2010
A t t h e a g e o f 9 T o n y H s i e h s t a r t e d a n e a r t h w o r m b r e e d i n g b u s i n e s s .
Best Business Interest
Who likes change? Not many people do. Many of us think with our hearts, instead of ourheads when at times it should be just the opposite. If you have this conﬂict, either in your
professional or personal life, this book is your answer. Chip Heath has written a very easy toread, “how to”, valuable business book. He introduces the concepts of the “Rider, the Elephantand the Path,” that are necessary to implement change. This book holds your hand & guidesyou to accept change or to be the one to make change. Also, it includes tips in the back incase you run into any problems. I was very much impressed with all his ideas & examples, andhighly recommend this book.
- Susan, Bookstore Manager, Pittsburgh, PA
Chip Heath & Dan Heath
Tony Hsieh’s (pronounced “Shay”) book
is fascinating as he writes about
his personal journey that leads to the success of building Zappos into one of the world’s
leading online retailers. He shows how a different kind of company culture and company brandcan bring about success and a win-win-win scenario for customers, company and employeestogether. He writes in an easy ﬂowing, accessible way that makes his story one you want tofollow and see what happens next! Covering Tony’s personal story, the creation of Zappos andits culture and the period following the sale of Zappos to Amazon.com for $1.2 Billion in 2009,Tony demonstrates how personal and business happiness can co-exist. Many companies havetraveled the road that leads from good to great, but few know how to manage the curves thatkeep them safely on that road. Reading
makes one truly believe Tony
Hsieh has laid the foundation that will keep Zappos safely traveling down that road of Greatness.
- Ron, Regional Book Manager, Los Angeles, CA
Patrick Lencioni successfully proposes the idea of full transparency in his new business
. As backwards as it may seem, Lencioni argues that full disclosure of a
company’s mistakes and vulnerabilities allows for better relationships with its customers,
creating stronger ties to its market. Lencioni does a marvelous job of blending his story withserious insights to create a strong message about overcoming fears that stays with the reader.A must read for anyone in the service industries.
- Ed, Manager of Inventory Analysis and Planning, Atlanta, GA
In this timely polemic, Reich delivers an insightful new reading of the current economic crisis
and a thoughtful, if likely to be controversial plan for dealing with its aftermath. When thenation’s economy foundered in 2008, most people blamed Wall Street. Reich suggests adifferent reason for the meltdown. He argues that the real problem isstructural: it lies in the increasing concentration of income and wealth at the top, and in a
middle class that has had to go deeply into debt to maintain a decent standard of living. A
quick history lesson, a primer on the virtues of Keynesian economics and the failure of 30years of trickle-down theory
makes for a bracing read. You may not like Reich’s
recommendation of increasing taxes for the rich, in fact you may bridle at the very notion of
government stimulus and wealth redistribution but Reich raises real concerns that we are either
going to deal with or face the consequences in the days to come.
- Matt, VP of Book Operations, Los Angeles, CA
Robert B. Reich